Social media marketing campaign for Lizzy Gram (Term Paper Sample)

Social Media Marketing Campaign for Lizzy Glam
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The social media campaign objectives are; generating traffic to the online shop, conversion of traffic into customers, brand awareness, and ultimately creating a brand identity and positive brand association. The target audience for the campaign is ladies between the ages of 21-40 years who are in most cases career women in search of stylish and unique workplace attires which are the main products carried by the boutique.
The marketing activities will include fashion blogging as it will allow sharing of frequent diverse information and content with the readers. Facebook, Twitter and Goggle+ business pages or accounts will be used to capitalize on the visual aspect. Uploading images and videos of products is the activity for the marketing. Sharing of links of fashion related content through links that are useful in improving trust and reliability in the cyberspace is the main strategy (Jasinki, 2014). Youtube will be used to showcase the products in the form of mini fashion shows. Linkedin being a highly professional and serious platform will be used to connect with the target audience who will have a high presence there. To measure the effectiveness of LinkedIn, the use of Goggle analytics, the number of likes, followers, shares, views and retweets is effective. As technology changes and trends come up, the business will easily change to suit the developments and thus this social media marketing campaign ill continuously benefit the business.
Journal Entry
What business did you choose? Lizzy Glam
Lizzy Glam is a small scale exclusively online clothing and accessories boutique that has a considerable number of clients.
Why will Lizzy Glam profit from a social media campaign?
The business will benefit because social media marketing is cost effective. With the cost effectiveness, the return on investment will be high. Being a small business, Lizzy Glam the high traffic generated will bring more visibility to the business as it is an online business.
Why the has campaign outlined above will work for the business selected?
The high traffic that will result from the marketing is likely to convert to customers since it is an online shop. Social media marketing will allow satisfied customers to spread the message and allow direct feedback.
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