E-Commerce: London Digital Training, Business Model (Term Paper Sample)

Implementing E-commerce
Name
Institution of Affiliation
Introduction
E-commerce is drastically revolutionizing the way we communicate, work and do transactions. There is no doubt that as e-commerce grows and reshapes social and economic dynamics in the modern day that it will create and continue creating key opportunities that London Digital Training can reap from. If incorporated in the organizational landscape Of London Digital Training.
1.1 relevance of creating an e-commerce model.
Since the institution is currently trying to increase its geographical presence in various markets in London, E-learning is the best method that organization can use to expand and serve the educational needs of its diversified customers who are eager for portable, on-demand and customized educational platforms. With capabilities of e-learning, London Digital Training can create an effective and innovative pedagogical platform for courses that need collaboration tools such as blogs, course management capabilities, wikis, virtual learning communities and diversified applications that are vital in the modern digitalized learning environment. Regarding the immense value of online shopping and the rapid spread of the use digitalized devices such as smartphones, PCs, and tablets that are significantly shaping the landscape of distanced learning in the modern day. London Digital training can create a system whereby our customers can seamlessly browse courses of their choices from the comfort of their homes or workplaces. Customers can also check the institution’s regular blogs, social networking sites and other academic sites for updates, opinions and relevant information regarding the university concerning issues that are not limited educational matters. The institutions’ marketing staff can also connect effectively with the online customers in real-time on smartphones and tablets and have the ability to view their browsing history regarding customer’s comments, likes, dislikes as well as favorites. It will translate to better and personalized care to the customers. The institution, on the other hand, can largely reap from incorporating tracking capabilities in its logistics innovation. Beacon technology can offer the institution with a revolutionary edge in tracking by providing effective two-way communication evident in feature such as personalized couponing as well as the ability for clients to use mobile payment. Electronic trackers commonly known as cookies can also be put in place to ensure tracking of the browsing habits of prospective customers thus creating customers profiles that allow target-based advertisement of educational products CITATION Moo161 \l 1033 (Moore, 2016).
1.2 Delivery of products.
The institution can design a platform that incorporates both physical and online fulfillment model to enable clients to get educational products delivered in time. In the physical fulfillment model, our customers will be allowed to order items online and have them delivered via a courier to a place of their choice. In this case, items that can be ordered online such as course recordings, books, and alumni t-shirts and delivered via courier services. The items in the institutions stock should be linked and kept up to date with the online ordering system to ensure that not listing of items that have run out of stock and end up inconveniencing our esteem customers who expect nothing less than on-demand delivery on the items that they have ordered online. Since the physical fulfillment model will require courier services delivery expenses to be incurred by our customers will be clearly taken into account. On the other hand, in the online fulfillment model, this model will ensure that clients purchase items and access them online. Given the institution’s geographical expansion this model will be effective in serving the educational needs of distanced learners. Such customers will be able to access online items such as e-books, live and recorded lectures, digital art, electronic journals and other valuable learning materials that are relevant to suit their educational needs. Valid applications should be in place to ensure that customers have access to items that they have paid for conveniently regardless of time or geographical place. The online educational experience of clients should be as robust as shopping at Amazon. With a click of their preferred item and support payment systems, clients will have on-demand access to their purchased items. The online system ought to ensure that customers can talk to our advisors. Customers need to have a 24/7 support system that will ensure issues regarding the purchased items are resolved immediately (Antoinette, 2015).
1.3 Security and privacy.
Incorporating e-commerce in any business despites its vast advantages also comes with some challenges. One of the main challenges is security. The digital platform will be faced with various threats that will intend to harm the company or clients. Threats can be of any form and can cause massive damage to customer’s financial and personal data or the organizations databases. One of the common attacks is the Distributed Denial of Service Attacks (DDOS) that mainly aim at sabotaging the host servers with an intent of crashing servers or using servers as a channel to attack other hosting servers. Viruses are also major threats to e-commerce. Trojan horse, remote control programs, are a significant threat to online business models. These malicious aspects allow fraud attacks to occur that are very hard to control and resolve. Mitigating these kinds of attacks is not an easy task given the IP numbers in organizations servers. To protect the institution against this kind of attacks the institution can operate its server host via its Virtual Private Server (VPS). By doing so, its hosting server will be able to scrutinize its traffic for any malicious items in the system and redirect the traffic thus preventing the attacks if any. By setting up cookies to track customer’s behavior in most cases, the privacy of clients may be violated. To ensure privacy, the organization can ensure that follows legislations that apply to customer privacy in e-commerce. The organization can also come up with a statement on it private policies for customers to review before engaging with the organization CITATION Pon14 \l 1033 (Pondent, 2014).
1.4 Payments
Setting up an e-commerce business will require the organization to link with electronic payment methods to ensure that the clients make payment conveniently for services that they want to acquire online. The recent technological developments in electronic payment such as e-wallets, mobile payments, PayPal, Secure Trading and Contactless cards. Due to the sensitive nature of electronic commerce payment methods, customers require safe payment channels that will ensure that their confidential data regarding their data is not compromised. By linking reliable payment systems to the e-commerce business model, we will not only guarantee the safety of our customer’s financial information, but we will also platform for fast transactions, in real time and at a minimal cost to our esteem customers CITATION Gue13 \l 1033 (Guendouz, et al., 2013). Electronic payments will revolutionize our traditional system of managing and making payments. In this case, the institution will effectively reduce paperwork associated with traditional payment methods, minimize transactions costs as well as labor cost. Such reactions costs will be translated to a cheaper provision of services to our customers. However, the adoption of electronic payment will not be without its challenge. Electronic payment is faced with security and privacy threat from hackers. Hackers in most cases tend to steal sensitive financial information causing massive damage both the prospective customers and organization (Gartenberg, 2014). To that end, we need to incorporate payment systems that will seamless and secure transactions but will protect our clients from fraud by ensuring efficient and safe record keeping, privacy and offering competitive pricing of items as well as the equal right to select payment institutions and payment methods of their choice (Feinstein, 2014). The organization will ensure it has a Secure Socket Layer (SSL) since it will be dealing with sensitive financial information such as credit card since it will matter of time before hackers start targeting this delicate information on the organization's portal.
1.5 Online shopping experiences.
In regard to the immense value of digitalized learning experience that is propelled by the need of real-time access to education, globalization of education and the vast growth of digital devices, London Digital training institute can create a personalized and digitalized shopping experience through by creating virtual learning environments where customers will be able to access educational services anywhere regardless of their geographical location. The organization’s online portfolio of items will include online courses, digital books, journals, online tutors, recorded courses. Customers will be able to select items such as e-books and DvDs, submit their application, make payment and ideally be admitted to courses of their choice. They will also be able to have limited access to blogs, relevant social media and our feedback platforms whereby they will have access to opinions and reviews on from experts and people who have acquired such services. Access to 24/7 support via mail and Skype will ensure that issues in their encountered in shopping endeavors are solved immediately (Hexner, 2013). Fully update institution website and accessibility to relevant information and responsive feedback will ensure that our clients h...