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22 pages/≈6050 words
5 Sources
Business & Marketing
English (U.S.)
MS Word
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Marketing Plan Business & Marketing Thesis Writing (Thesis Sample)


Marketing thesis paper


Defense Industry Marketing Plan
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Executive Summary
The Marketing Plan for the defense industry is designed to raise sales revenue and create awareness. The defense industry offers security and safety services to its clients while ensuring that a country's borders are safe and have no invasion threats. The defense industry, also called the arms industry, is a worldwide business that sells arms and military weapons. Military technology is the application of technological advancements in warfare. It includes technologies that are specifically military and not non-combatant in the application because they may not lack legal applications or may be dangerous to utilize without appropriate military supervision. The arms industry comprises an economic business involved in the research and enhancement, manufacture, and maintenance of military weapons and places. Arms manufacturing organizations produce arms and other weapons for the military forces of different operations and non-combatants. Some government divisions also work in the arms business, purchasing and vending arms, ammunition, and other combatant products. An arsenal is a facility where weapons and other military items, whether publicly or privately held, are produced, maintained, and repaired in any particular combination. An arsenal also stores and issues ammunition on behalf of the government and other civilian customers. The defense industry's products include guns, bullets, missiles, military airplanes and vehicles, ships, electronic devices, and grenades. The arms industry is also popular for its contribution to the logistic and operational supports in the country. The following report outlines the marketing strategy for the defense industry in the coming accounting period. It gives an overview of the industry's marketing and advertising objectives s well as an in-depth description of the industry's current position in the market compared to other industries that serve as competition.

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