Ownership of Apple Inc. (Article Sample)

APPLE INC. BUSINESS ANALYSIS
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Ownership of Apple Inc.
Apple Inc. has had a lot of changes on its management and the executive in the recent years following the demise of the company’s founder and CEO, Steve Jobs. Which put the firm in a need for their new board of management, which led to the appointment of Tim Cook as the company’s new CEO (Apple, Inc., 2012). His appointment was viewed to be a strategic business move as Cook was initially the COO for apple and was largely involved in the company sales and marketing operations worldwide. Where he was responsible for Apple Inc. chain supply, sales and marketing, and strategic positioning of apple in the industry. He also used to oversee Apple's Mac business and played an important role in the continuous development of "strategic seller and supply chain," according to his resume (Apple, Inc., 2012). Cook acquired professional experience from other computer businesses (Compaq and IBM) before joining Apple, Inc. (Apple, Inc., 2012). Cook's past experience under such roles has demonstrated that he is a versatile and competent leader for this organization.
Apple is registered as a corporation, where its corporate headquarters is located in California, is the physical manifestation of the entity we refer to as a company, but what exactly does it imply? It may come as a surprise to discover that this structure, and perhaps the legal idea of the entity that fills it, is much more like you than you think. This is because the entity has right to enter into a contract to purchase and sell the products, hire and fire people, own bank accounts, and participate in risky financial operations since it owns property. It also has the ability to sue and be sued in courts, and has the same constitutional and legal rights as a person. The incorporation of Apple Inc. gave Steve Jobs much more flexibility in carrying out apple business operations which he could not have achieved were it a sole proprietorship business. It enabled him to bring in people with similar skills and experiences as his, fund raise capital in the early stage of operations so as to acquire shares in the newly incorporated company. Eventually increase on the company stock level and securities in the company. Due to the fact that it is a separate legal entity, Apple Inc. is deemed for its continuity regardless of its owner’s presence that’s why a corporation is more suitable for business operations.
Apple’s Competitive Advantage and Mission Statement
Apple's mission statement is “To deliver the greatest personal computing devices and solutions to academics, instructors, artists, researchers, engineers, business people, and users in over 145 countries across the world.” This mission statement considers the evolving business climate and how it affects Apple Inc.'s capacities. The company, for example, is mindful of the changing consumer electronics industry and also the external analysis. It focuses on computing tech products as outputs. As it offers cloud storage and digital content distribution such as app store and iTunes. Apple Company’s targeted customers, according to its mission statement, are "practically anyone." As a result, Apple creates products that serve the a diverse array of customers' demands and preferences Moreover, the company's operations have an international reach, focused on consumer goods and online services businesses across the world, as stated in the primary goal.
Apple Inc.'s marketing strategies, or 4Ps, is partly determined by the company's focus on computing goods in its mission statement. The firm employs its key competences, which were determined during the VRIO assessment. The VRIO research model assesses the company's value, rarity, imitability, and structure. Based on the VRIO variables, this internal analysis indicates the company's key capabilities and competitive advantages. Apple’s core competitive advantage is the company’s popular brand has competency due to its high value globally, it’s rare and has no close substitute, and generally its brand gives it its unique competitive strength. Apple's quantum computing skills give it a head start in terms of providing friendly and affordable services. The company, for example, creates artificial intelligence for services such as Siri and similar activities.
Company’s Objectives and Strategies
Apple Inc. business objectives as derived from the analysis of its marketing mix of the 4p’s: the product, place, price and promotion has incorporated the company’s objectives and goals. As it explains what the company plans to do and how it can achieve the set goals. Apple Inc. has a distinct strategy and set of objectives, as seen in the organizational vision, purpose, and values. In its most recent annual report, Apple, Inc. (Johnson, 2015) stated the following as their strategy and goals:
* Objective- Keep creating new products. Apple has established its brand as a business style icon, with almost all of their product lines attempting to bring something new and exciting to the world.
* Strategy- Apple will require a competent research team and a superb strategic planning structure to generate innovative goods (Martin, 2015). They'll have to operate with a sense of urgency, ensuring that present achievement does not obstruct future opportunities.
* Objective- Raise the number of Retail stores in the US and throughout the world.
* Strategy- The Apple Store accounts for the majority of the company's revenue. As a result, additional stores are needed to boost sales substantially. Start by retail branches in all of the big cities, then expand relative to population size and customer needs.
* Objective- While seeking to increase market share, adopt and maintain price premium.
* Strategy- Price all commodities above the market suggested price, depending on brand reputation to compensate for the price difference.
* Objective- Create buzz and excitement for impending products.
* Strategy- Use annual events and conferences to promote the launching of new products
Apple Competitive Comparison
Given Apple's lack of IT background, it begs the question of how it was able to produce products that beat all of its competitors. Apple, Inc. has become a household name in a short period of time. Apple considers innovation to be the cornerstone of a company's initial sustainability and success, and it has effectively integrated this philosophy into its organizational structure. (Tim Cook, 2012). Apple's products are so distinctive because of this concept. In the public view, Apple is highly innovative; formal technology is what has led Apple to always set the pattern, from the breakthrough Mac computer's launch in 1984 to the release of the iPhone5 in 2012. (Cohan, 2012).
The corporation's ability to create new technologies that utilize the same computer system, software, and apps is a crucial competitive edge. This helped minimize product development risk, and costs, enabling the organization to deliver a constant stream of new items, while being ahead of its rivals. The iPhone, iPad, and other I-devices will continue to be the most mainstream media merchandise worldwide. Apple becomes the world's wealthiest corporation (Apple, Inc., 2012). These products have assisted in the establishment of the world's most powerful commercial empir