Brisbane Entertainment and Media Map (Article Sample)

Brisbane Entertainment and Media Map
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Brisbane Entertainment and Media Map
The Entertainment Industry Map and Brisbane Media Map joined forces this year to launch a united website called Brisbane Entertainment and Media Map. This merger united the two websites allowing them bring their creativity and experience together. This new website established is mainly concerned with the entertainment sector covering venues, festivals, education, magazines, music, photographers, sports and many more. The website has decided to broaden its categories drifting away from just concentration in Brisbane, Gold coast, Sunshine Coast, Ipswich, Byron Bay and Noosa. Brisbane Entertainment and Media Map have managed to package itself differently among other websites attracting a lot of traffic from clients who work in the industry. The website also has been of great assistance to job seekers, industry professionals and students who engage mostly in the media, communication and entertainment industries.
The website boasts of creating a very rich network of professionals allowing users to access profiles of organizations. This builds a collaborative relationship which connects users to their desired organizations in the industry fostering discovery and better working relationships. The design of the website is slick having an attractive layout comprising of six categories of listings. The six listings are; TV, record labels, Av production and radio, Print media, new media, live entertainment, regulation, and support and lastly services. The new website development was a well-calculated step to create a one-stop shop where people can find what they are looking for regarding the entertainment industry. Since its launch, various groups have come out to market the website showing the degree of their passion for the entertainment industry. Social sites for instance Face book, YouTube, Twitter and Instagram have also created a very competitive entertainment industry. This forced the website to work closely with them as an advertising platform to boost its customer base.
The website also created the search engine optimization, which gives users an in-depth and precise look at whatever they are searching. With the collaboration from students from Queensland University of Technology, the website provides final year students majoring in entertainment course a mentorship relationship. The website management allows students to update the website providing a real world experience to them. The website also provides a networking platform linking professionals with these students. The media through websites and other means has a great role in influencing the society in different ways (Collis, Spurgeon, & Foth, 2005). Brisbane entertainment and Media Map too as an entertainment tool has a great role to play however, it is faced with many challenges, which sometimes hinder performance. For continued success in business, it is important to carry out SWOT (strength, weaknesses, opportunities, and threats) analysis.
Traditionally, SWOT analysis has been used in business value chain to identify key factors. Nevertheless, over the years this tool has been used to examine website effectiveness. This tool aims at identifying positive and negative aspects of the present environment that the website operates in. Opportunities and threats usually come from the external environment while the strengths and weaknesses relate to the internal environment. This analysis allows decision makers understand better how the website performs and the factors that drive its performance. After clearly analyzing the website, various elements of strengths and weaknesses came to play. One of the major strength that stood tall was the Customer-centric design (Farkas, David & Farkas, Jean, 2002). This is a major part in website architecture that either can usher in customers or drive them away. Having a design that is eye catching is very important because it attracts the reader’s attention. Posting the right messages too is key to success as it improves reliance on the website. Useful and relevant content is also strength in the Brisbane Entertainment and media map website.
With all information from the entertainment industry, the website is sure to attract many clients having collaborated with many organizations. Job seekers too find the website important since the website contains job vacancy advertisements from many companies. Intuitive navigation and search also has allowed the website to grow. It allows users to move around it easily making them much likely to stay. With the navigation on top, visitors can easily identify and locate important information. With the existence of a blog, visitors can easily interact with relevant people solving problems and answering to queries. This interactive platform can also be used to clarify information that has not been understood regarding the matters in the website. Brisbane Entertainment and Media Map have an effective call to action. This enables the website to be in line with its primary goal (Spyridakis & Jan 2000). The website provides an array of information resource ranging from different topics. All the relevant topics are clearly placed on the cover page therefore persuading a visitor to find out more. Amid all the strengths, there cannot miss a few weaknesses. These are those aspects that prevent an organization from achieving its desired goals.
One of the major weaknesses that Brisbane Entertainment and Media Map have is lack of mobile support. It is important that clients interact with a website in a fast and easy way. Having a platform where employees can chat with clients improves the customer relationship. This can go a long way in promoting the websites reputation encouraging customer retention. When identifying weaknesses it is important to benchmark against a competitor website. However, a weakness is not necessarily a comparison but a factor that slows down the development of a website (SACKS, 2012). The websites there...