Airline Business Strategy (Case Study Sample)
In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research on their business strategy.
Write a one-page (250-word) paper to include the following:
A brief explanation of Porter's generic strategies
Identification of the strategy Airways uses
Examples and justification to support the strategy chosen
CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.
Airline Business Strategy
Airline Business Strategy
In the current competitive global market, companies seek ways through which they can improve their competitive edge to remain efficient with sustainable profitability. In doing so, companies embark on embracing strategies that would ensure they meet their missions in promoting their competitive edge. According to Porter, some of the approaches employed by organizations entail cost leadership strategies, differentiation and focus strategy, which collectively he refers to them as generic strategies (Kroenke, 2013). In the airline industry, the applications of Porterâ€™s generic strategies are crucial in fostering competitive advantage. For instance, a company may adopt differentiation to concentrate in providing certain unique services that only applies to a particular market segment. JebBlue Airways demonstrates this, as it is differentiated itself as an airline company that focuses on technology and comfort to provide high-class airline services. Although this would be beyond the reach of many consumers, the company views this as a strategy to maximize profits with the few customers choosing their services.
The U.S Airways is one of the leading airline companies in the U.S, flying within and beyond the U.S borders. In the recent times, the company has had tremendous growth owing to its strategies that seem to work well for them. Notable, the company exhibits a cost leadership strategy aimed at reducing the costs of operation in order to translate this to low costs it charges it customers. For example, in 2001, the firm laid off 11,000 workers in order to reduce its costs of operation (Besanko, 2010). This translated to the reduction in the fare it charges i...
- Whole FoodsDescription: Discuss how Whole Foods Market's emphasis on the employee stakeholder leads to overall stakeholder well-being....1 page/≈275 words| 2 Sources | APA | Business & Marketing | Case Study |
- Transforming Your Organization Description: How might you modify the practices or interventions in the case to better suit your organization?...2 pages/≈550 words| No Sources | APA | Business & Marketing | Case Study |
- Imperial case studyDescription: Imperial case study Business and Marketing Case Study...2 pages/≈550 words| APA | Business & Marketing | Case Study |