Bavarian Motor Works of North America Business & Marketing Case Study (Case Study Sample)
The Bayerische Motoren Warke Group (BMW) is one of the leading luxury car manufacturers globally founded and established in Germany (Maguire, 2005). The company has a significant workforce spread across its plants in South Africa, United States of America and, Germany
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Bavarian Motor Works (BMW) of North America
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Institutional Affiliation
Bavarian Motor Works (BMW) of North America
Company Description
The Bayerische Motoren Warke Group (BMW) is one of the leading luxury car manufacturers globally founded and established in Germany (Maguire, 2005). The company has a significant workforce spread across its plants in South Africa, United States of America and, Germany. BMW produces and sells cars worldwide and is the largest luxury car automaker. The company ranks 12th among leading automakers globally; having produced over 2.279 million cars. Cars manufactured by BMW are sold under five varied brands; Motorrad, Husqvarna, BMW, Mini and, Rolls-Royce. Notably, BMW’s main markets are in Great Britain, France, Germany, China, and the US.
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