KFC's Big Game of Chicken (Case Study Sample)

Kentucky Fried Chicken Big Game of Chicken
Name
Institution
Kentucky Fried Chicken Big Game of Chicken
The company’s manager is pursuing different strategies in selling its products. The principal strategy that the Chief Executive Officer is pursuing is to sell KFC’s products using different brands. Selling the same products using different brands has numerous advantages. One of the major advantages is that the company raises its market share and realizes a bigger profit margin in its sales. The main aim of a for-profit business is to maximize profits using the available resources (Longenecker, Petty, Palich & Hoy, 2011). Through its sales, Kentucky Fried Chicken realizes numerous potential clients who purchase their products.
The strategy used by the Chief Executive Officer of Kentucky Fried Chicken might also pose some disadvantages that may further impact the company’s competitive advantage in the future. The main disadvantage the company faces is the quality and quantity of other products. The company should ensure that products meet standardization requirements. Potential customers can stop buying the company’s products for fear that their products might have the same problem of quality. Companies should ensure that their products satisfy the needs of the clients in the market to create and maintain customer relationship with the company (Koller, Goedhart & Wessels, 2010). Companies should create a good relationship with their customers because they determine the company’s sustainability in the market.
Kentucky Fried Chicken has captured a bigger market in the countries it sells its products and has managed to gain a bigger market share compared to its competitors. The company is a fast food restaurant that concentrates in the preparation and suppl...