TOMS Shoe Company Business & Marketing Case Study Paper (Case Study Sample)

TOMS Shoe Company
Student’s Name
Institutional Affiliation
TOMS Shoe Company
Question #1
The TOMS shoe company by Mycoskie after he participated in a charity aimed at donating shoes to children in Argentina. While in Argentina, Mycoskie witnessed how poor children who could not afford shoes were at risk of contracting dangerous skin diseases such as podoconiosis. The TOMS shoe designs are based on the argentine low-cost alpargatas shoe designs. Since the company’s inception in 2006, the TOMS shoe company operates under the model of one-for-one, where for every shoe bought, one pair of shoes is donated elsewhere. The company’s growth to deliver millions of shoes across the world depends on its competitive strategies. 
TOMS Shoes Competitive Strategies 
Philanthropy 
The TOMS shoe company engages in charitable activities, which have, in turn, worked as the company’s competitive strategy. The company’s policy model involves the one-for-one activity, where one pair of shoes is donated elsewhere to deserving children after the purchase of one pair from the company. Naturally, consumers like to associate themselves with acts of goodwill to help society. The philanthropic activities performed by the TOMS Company ensure its success even during the 2008 recession, where retail businesses were underperforming (Kingston, 2016). The philanthropic cause of giving out a pair of shoes whenever one pair is bought from the company has seen the company open distributing plants in the US and other developing countries in South America and Africa. The charitable act always attracts customers to come back and make more purchases increasing the company’s competitive edge.