Walmart Case Study Business & Marketing Case Study (Case Study Sample)

BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were
the officers or key players? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year where data is
available. Identify key events or phases in the company’s history. Describe the performance
of this company in the industry. Visit the company’s website and use
http://finance.yahoo.com and/or some other financial search engine to find this data. (15
points)
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining
power of buyers, the bargaining power of suppliers, the threat of substitute products and
services, and the intensity of rivalry among competitors in the industry. Summarize your
key points in a figure.
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from
the readings was undertaken by this company? Were they successful? Can all companies
use this strategy? How is the strategy affected by the life cycle in the industry? Remember
to reference Porter’s generic strategies, THIS IS CRITICAL.
Specific STRATEGY(S)
Choose six specific strategies from this list.
Ensuring Coherence in Strategic Direction
Value Chain Analysis
Resource View of Firm
Industry Life Cycle Strategies
Turnaround Strategies
Vertical Integration
Portfolio Management and the BCG Matrix
Strategic Alliances and Joint Ventures
Achieving Competitive Advantage
Entry Model
Entrepreneurial Strategy
2
External Governance Control
Linking Strategic Rewards
Creating Ambidextrous Organization Designs
Leadership
Apply them in detail to the organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear what is being
applied.