Health Care Marketing Strategy (Case Study Sample)

Health Care Marketing Strategy Name Institution Affiliation Health Care Marketing Strategy Motivation and teamwork are core factors in the marketing field that help benefit the course of the marketing service. Result tracking and enthusiasm technics are required for the marketing initiative in the health care. The team members' attitude plays a role in the success of the marketing strategy put place to improve the health care (Hillestad & Berkowitz, 2013). Such facilitation expressed in different ideologies and health initiative include the campaign on cancer screening and facilitation by various health organizations. Achievement of the quantified goals in the health marketing is achievable through the motivation of the team players in constructing and executing the marketing plan. The marketing goal of cancer screening and treatment initiative include involvement of a marketing plan that acts as the scoreboard for the initial course of marketing. Initially, lack of marketing skills and strategies make the health care marketing fail. The construction of the marketing plan elements that lead to a measurable share of the market. Definition of the goals and objectives in the case of marketing is to help in budgeting the strategic plans in place. The goal of improving marketing in health care plan require the teamwork involvement in the drafting of targets and objectives of the initiative. The team players in the commercialization strategy need to be involved in the initial stages of the marketing plan to improve their participation focus. Besides, Attitude building techniques play a role in the motivation of the team participating in the health care marketing. Consequently, positive attitude results in improved productivity of different individuals forming the group. The reinvention of the health care in the marketing field needs the adoption of the necessary plan. Firm goals and flexible strategies guide the team in the marketing field hence a systematic process of achieving the plan. The flexibility of the program also guides in the improvement of the strategies in tackling the midcourse changes within the set schedule. The strategy of achieving the cancer screening, for instance, require strategic planning and involvement of the right audience for the health care to meet a set number of the patient. The initiative to influence a mass of cancer patient screening procedure requires the marketing forum that attracts the different members of the society to join in the campaign. The marketing team should focus on the right awareness streams to achieve the goals of the initiative. The social media currently play a significant role in serving the information to different target audience hence the incorporation of the right team players would make a huge difference. The distribution of the cancer screening facilities in various locations, especially to the poverty affected zones, increases the chances of achieving the set goal objectives for the exercise. The marketing goal of the cancer screening involves both the patient outcome and the health care facility and equipment facilitation. The increased distribution of services and the professions in the counseling are the major concerns of the marketing strategies for the organization in charge. The patient in need of the counseling after the screening needs attention after the process to allow them to access the right medication and treatment procedures. Equipment and facility distribution in poverty-prone areas are among the challenges of the marketing initiatives in the health organization. The developing countries experience difficulties in the acquisition of the right tools and that aid in the management of the cancer patients and control. The initiative that requires the investment in the health sector proves to be a challenge for the administration of the spread and monitoring due to lack of facilities and professionalism(Chiarini, 2015). The marketing goals, in this case, include the education restructuring in the health sector and the donor funding especially in the regions that are geographically challenged in attaining and running the screening process. Identification of the regions facing the challenges associated with the cancer screening forms the initial steps in the management of the process. The involvement of different channels in the awareness of the benefits of the selection process plays a role in mobilizing the public in the process. The public requires the civic knowledge for t...