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Uber and the Sharing Economy (Case Study Sample)


Case: UBER and the SHARING ECONOMY : Global Market Expansion and Reception (Case W04C79-February 19, 2016)
Guiding Questions:
1. How is the Sharing Economy characterized? What challenge does this economic model face? Is this economic model a viable alternative to or significant alteration of Capitalism? Can sharing Economy go global?
2. What are UBER,S core competencies? How does this answer matter to sharing economy?
3. What Challenges does Uber face during global expansion? Is Uber's business vulnerable since it is easily imitated by others such as DIDI Kuaidi in China and OLA in India? Can Uber overcome the challenges from foreign governments? Should it try to collaborate with these foreign government? If so How? What are the pros and cons of doing so? What strategies should Uber implement to expand globally?
4. Due to the furious competition in the global Market (China, India or South Asia), Should Uber focus only in US Market? What are the pros and cons of this choice for Uber?


Uber Case Study
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Table of Contents TOC \o "1-3" \h \z \u Shared Economy PAGEREF _Toc115949114 \h 2Uber’s Core Competencies PAGEREF _Toc115949115 \h 2Uber’s Challenges in Global Expansion PAGEREF _Toc115949116 \h 3Uber’s Competition in the Global Market PAGEREF _Toc115949117 \h 3Reference PAGEREF _Toc115949118 \h 5
Shared Economy
The following are the primary characteristics of an economic model based on sharing: Access rather than ownership: Rather than purchasing an asset outright, the seeker chooses to rent it from another party. A platform brings together owners and seekers and makes all the operations between them more efficient. The sharing economy presents several difficulties, not only to the current legal framework but also to many of the existing actors in the markets being affected. The most significant obstacle will be providing a level playing field for new competitors and those who have already established themselves in the industry. However, this is not workable because the principle in question does not apply to all products and services.
Given the rise of companies like Uber and Airbnb, the sharing economy represents a substantial

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