Discussion: Self Care Behaviors & Service Accessibility in Health Care (Case Study Sample)

Marketing and Demand Management in Health and Social Care
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TABLE OF CONTENTS
Introduction……………………………………………………………………………………...3
Challenges of Health and Social Care…………………………………………………..........3
Key Health Needs………………………………………………………………………...........4
How to Control Demand……………………………………………………………………....5
Self-Management Apps and Wearable Devices…………………….………………………….6
Device Segmentation…………………………………………...................................................7
Demographic Segmentation……………………………………………………………...........7
Targeting Choice…………………………………………………………………………………8
Criteria to use to Make Targeting Decisions…………………………………………………8
Marketing Mix/Tools to use to increase use of Products…………………………………….9
Value proposition of the NHS service delivery manager……………………………………..10
Competitive Advantage of the Product......................................................................................10
Demand Management Plan…………………………………………………………………….11
Approaches to Demand Management…………………………………………………………12
Introduction (Overview)
People are nowadays dealing with many, if not all, health issues without seeking medical help. Small reductions in these self-care behaviors or improvements in service accessibility could result in significant shifts in demand for care practice. Philips, a leading provider in healthcare industry, has formed a new partnership with BioIntelliSense, a continuous health tracking and diagnostic intelligence corporation, to implement BioIntelliSense's Bio-Sticker wearable equipment into Philips' remote patient monitoring (RPM) wanting to help monitor at-risk patients from the medical facility to homes. They collect patient's medical data and critical insights of their conditions to physicians, while in some situations, report it back to the patients to help with remote healthcare decisions. Remote health monitoring technologies are similar to telemedicine in that they continually examine and report on patients, many of whom have health related issues such as diabetic, chronic diseases, and hypertension patients, with additional multi-parameter sensors. (Kramer & Son, 2016, p. 950).
Philips virtual patient-monitoring solutions give care providers the resources required to check their patients' well-being at home, coordinate with their doctors, and discover concerns before they end up being re-admitted especially those with hypertension and the COVID patients who don’t need being hospitalized. Building on the company's effective dominance in healthcare management, which involves an extensive suite of advanced analysis solutions, systems, and sensors. This is the clearest sign of Philips' system to enhance more streamlined, cloud-based information gathering across different areas from the home to the clinic and back into the home. Patient records, along with our medically distinct and leading AI-powered software, is converted into useful actionable insights to aid in the detection of deteriorating patterns and assist treatment interventions – all while outside of the hospital walls.”
Challenges of Health and Social Care System
There has been an increasing financial burden on the NHS healthcare provision on the recent past, which has led to the demand of new healthcare systems. In England, the NHS staffing issues are now posing a bigger danger to health care than the financing challenges. There is a staffing shortage of around 110,000 healthcare givers across NHS trusts. Based on current trends, we estimate that the deficit between the amount of people needed and the number of people available would be over 250,000 by 2030. If the current trend of employees leaving the employment early persists, and the pipeline of freshly trained employees and international recruits does not grow fast enough, the economy will suffer (Kossek, et al, 2016, p. 961). The current shortfalls are influenced by a number of variables, such as the fragmentation of national authority for labor concerns, poor employee development, underfunding for training spaces, and strict immigration laws aggravated by Brexit (Harlock, et al, 2020, p. 87). The problem of increasing aging population who are associated with increasing cases of chronic illness such as hypertension, diabetes, high blood pressure, ostomy, and incontinence.
Key Health Needs of Residents in NHS Trust.
The NHS one of the most effective healthcare systems in the western world, with pricing far cheaper than those of other developed Countries such as France, Germany, or Belgium. Since 2010, the NHS has outperformed the rest of the British economy in terms of output (Chase, et al, 2020, p.55). The Bio-Sticker technology will revolutionize how clinicians monitor and control patients with chronic illnesses at home. “Multi-parameter sensors are the logical next step in monitoring system, particularly as more patients communicate with their doctors from their homes. There are certain key health requirements for the BioIntelliSense that is mandatory for important residents with hypertension, in particular Philips will oversee the delivery of the health needs. First will be to release up to 4000 BioSticker wearable device. He made it clear that it must be used in part by local governments to secure additional home treatment and care home places to allocate more hospital beds, and relieve pressure on the NHS locally (Craig Lefebvre & Flora, 2018, p. 296). The other key issue will be further reducing the staffing costs and enhance on the corporate’s productivity. They aim to do this reduce the medical locum billed on the NHS of which the money could have been spent an acquiring new technologies for dealing with the hypertension issue. Clinical pharmacists incorporated in general practice are being co-funded by NHS England to enhance GP prescription and optimize pharmaceutical utilization. Below is a diagram representing the hierarchical structure of decision making process in the Royal Philips, and a flow structure of healthcare management?
Fig 1: Shows the complexity of the Philips healthcare Structure in management and decision making process
How to control Demand
Philips solutions will provide efficient and connected services which will ensure better patient or customers outcomes since this is the lead key to creating a better healthcare (Harlock, et al, 2020, p. 89). The organization will ensure that the patients’ rights to information are protected and upheld at the right time which will be important towards the reduction of the patients cost for both the treatment and the triage (Chase, et al, 2020, p. 60). Therefore this will give the organization the ability to contain and manage the demand Furthermore the corporation will ensure that it provides products that that is flexible towards providing decision making for example the DMS (Kossek, et al, 2016, p. 961). Also if the organization has a higher bargaining power they will get higher profits from Philips product. If there exists risk of substitute product then BioIntelliSense needs to invest in the product to contain and control its demand.
This system is fully customizable to address the needs of the patients through various ways that include helping them through time critical environments (Kramer & Son, 2016, p. 939). For example assessment of medical emergencies that are of high risk to the patient and therefore the patient can create and manage their decision support effectively. Therefore this will give the organization the abi...