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Pages:
110 pages/≈30250 words
Sources:
25 Sources
Level:
Harvard
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 579.15
Topic:

The Strategies Toyota Employs To Sustain A Competitive Advantage In The Automobile Sector (Case Study Sample)

Instructions:

The task was a case study on toyota. Its main focus in on the STRATEGIES toyota adopts to gain a competitive advantage. It also analyses the company's suitability to pursue drone manufacturing for japan's military.

source..
Content:


TOYOTA
Name:
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University
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Abstract
This study analyses the strategies Toyota employs to sustain a competitive advantage in the automobile sector. The world knows Toyota for the quality, affordable cost and constant innovation of its vehicles. Currently, Toyota is the global leader in terms of revenues worldwide. To achieve the success, Toyota implements strategies that guide its processes as well as its relationship with various stakeholders. The second section will analyze the viability, suitability and fitness of Toyota to venture into the drone making industry. The drone industry is a relatively new market which Toyota seeks to enter and manufacture Unmanned Aerial Vehicles for the Military. Recent political tensions in the Far East region have prompted the Japanese government to procure drones for surveillance hence a potential market for Toyota. The company has to develop a suitable strategy and assess its financial strength and feasibility of the market to determine whether or not to proceed with the project.
Acknowledgement
I am greatly indebted to my lecturer for the insightful guidance provided during the classroom sessions and during the process of preparing this paper. I also am grateful to my family for their encouragement and understanding during this period of preparing this analysis. To my classmates I say thank you for the support. Above all I thank God for watching over us on the many journeys made to and from college as required by this choice willingly made.
Research Methodology
The paper will make use of data triangulation to analyze and understand Toyota Motor Corporation. It will be inductive in nature. Finance is often a critical element in strategic management; it will thus be the measure of success to provide proof of stability. Cash-flow will, therefore, be the main focus for strategic direction. Lastly, a feasibility study will later follow the cash-flow section.
Glossary of Terms
KAIZEN
Continuous improvement while ensuring small achievements
HEIJUNKA
It is levelling, and this is the reduction of wastes when working with different processes
JIDOKA
The pillars of Toyota that includes Just in Time
KANBAN
Management process of products that have been created
GREEN STRATEGY
One vital strategy that offers support to all the strategies Toyota is using during production.
TOYOTA WAY
This is usually the management philosophy of Toyota
(List of abbreviations)
ABBREV- Abbreviations
USA- United States of America
UAV- Unmanned Aerial Vehicle
TQM- Total Quality Management
EVR – Environment, Values, Resources
BCG - Boston Consulting Group
R&D- Research and Development
PESTEL- political, environ, socio-cultural, technological, environ. Legal
KFS- Key factors for success
SWOT- Strengths, Weaknesses Opportunities, Threats
JIT- Just in Time
List of Tables
Table 2.1 1: Analysis of Company's Corporate Definition/Vision and Mission.......................21
Table 2.1 2: Analysis of Company's Business Strategy............................................................22
Table 2.1 3: Analysis of Company's Tactics.............................................................................24
Table 2.1 4: Company's Product Portfolio...............................................................................25
Table 2.1 5: Global Product Sales 2015 by Relative Market Share..........................................27
Table 2.1 6: Company's Aggressiveness Strategy....................................................................28
Table 2.1 7: VRIO Framework Analysis for Company Inc........................................................28
Table 2.2 1: Extract of Financial Data .....................................................................................34
Table 2.2 2: Accounting Ratios for Company .........................................................................34
Table 2.2 3: Summary of Ratio Analysis..................................................................................34
Table 2.2 4: Evaluation of Company's Financial Position using the CAMELS Framework.......37
Table 2.3 1: Value Chain Analysis............................................................................................38
Table 2.4 1: Company's Core Competencies...........................................................................43
Table 2.5 1: Analysis of Company's management using McKinsey's 7-S Framework..............44
Table 3.1 1: Environment Basics.............................................................................................50
Table 3.2 1: Identification of Company's Customers and Potential Markets..........................52
Table 3.2 2: Bases for Market Segmentation (Consumer Products).......................................53
Table 3.3 1: Competitor Profile...............................................................................................55
Table 3.4 1: Company's Cooperative Network using the Four Links Model............................57
Table 3.5 1: Analysis of Competitive Industry Environment using Porter's 5 Forces..............62
Table 3.6 1: Analysis of Customers' Wants KFS......................................................................65
Table 3.6 2: Analysis of Competition KFS................................................................................65
Table 3.6 3: Analysis of Corporation KFS.................................................................................65
Table 3.8 1: PESTEL Analysis....................................................................................................69
Table 3.9 1: Degree of Turbulence of the Environment.….............….….....….....……………………74
Table 4.1 1: SWOT Analysis for Company…………..........................…….…...……………………………79
Table 4.2 1: EVR Congruence Analysis……….......................………..….….….….…………………………79
Table 4.3 1: Balanced Scorec...

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