Fusion Business & Marketing Case Study Research Paper (Case Study Sample)

-7804153164205OpportunitiesThe strategic alliances and partnerships by Fusion TV over the years improve its prospects of becoming the market’s regional leader (Ramach and Mullin 1). The acquisition of Fusion TV by Univision, and the subsequent rebranding of the channel will enhance the company’s appeal to the millennial generation, especially with the launch of new products through product differentiation.The launch of Splinter, which is a separate brand, will enhance the company’s market prospects. The company will capture a new market niche through its article-based content offered by its Splinter brand.The availability of Fusion Media Group channel of the leading cable providers provides many opportunities for growth. With a potential reach of over 20 million homes, the company has positive financial prospects (PR Newswire). The company will offer direct competition to the pay TV companies by accessing and possibly capturing 20% of the market. 00OpportunitiesThe strategic alliances and partnerships by Fusion TV over the years improve its prospects of becoming the market’s regional leader (Ramach and Mullin 1).