Why Q Star Trading Company Should Enter a New Market (Case Study Sample)
This is a Two part Case study assignment. The first part is a Brief Case study on Q star trading company, AN SME with a potential of new market entry and becoming internationalised. The second part is reasons why the firm should enter a new market and a market entry strategy for the international market.
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Q star trading company
Part A
Q star is a leading supplier and manufacturer of packaging products in Qatar. The company manufactures its product locally and overseas and uses the Brand name Q pac. The company supplies its products to the food and hospitality industries, where its customers include catering firms, retail firms, hotels, and industry. The company offers a wide range of products that appeal to the local industry and has the potential to appeal to overseas markets.
Q star trading company was established in 2009 and began its journey under the Brand Name Q pac. The main of the company was to meet the demands of packaging from the local market. Throughout time the company has gained tremendous success due to its ability to understand consumer needs and meet their demands. The quality of their products is unmatched, and they pride themselves on having the ability to understand the role of packaging in the fast-paced consumer world. In 2018, the Qatar Development Bank awarded the company an award of SME excellence recognizing their success in the local market.
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