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Pages:
2 pages/≈550 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:
Analyze strategies for sound financial, performance and business management. (Coursework Sample)
Instructions:
Analyze strategies for sound financial, performance and business management.
Part 1: Using the foodservice establishment you previously developed in Unit 6,(WILL ATTACH) and based on concepts introduced in the Unit 8 readings( USE THE INTERNET), anticipate your major expenses and prepare a budget worksheet of these expenses. Try to be as detailed and realistic as possible by including estimated expenses for labor, food, beverage and other necessary operating costs. Describe your planning process and explain, with supporting reasons, the type of budget you think would be appropriate for your operation.
Part 2: Using the same foodservice establishment, and based on concepts introduced in the Unit 8 readings, develop a basic marketing plan. Include your mission statement, at least two core values, and a SWOT analysis. source..
Content:
Unit 9 Expense Budget and Marketing Analysis\
Student’s Name
Institution Affiliation
Instructor
Date
Part 1: Expense Budget
Brief summary of foodservice establishment
Charlie's Bistro is an elegant restaurant that provides modern Mexican, American, and Italian cuisines targeting young couples, professionals, families, and friends searching for an unforgettable dining experience. Its popular cooking methods comprise frying, grilling, baking, and moist heat. Portion control is prioritized for uniformity, waste reduction, and cost savings.
Estimated Expense Budget Worksheet
Specific Expense
Estimated Amount in Dollars
Brief explanation of expense
1.Labor Expenses:
Administrative Staff
$5,000
Office staff managing administrative tasks
Chefs and Cooks
$40,000
Food preparation done by professional staff
Cleaning staff
$4,000
Cleanliness done by janitorial staff
Waitstaff
$30,000
Customer service done by front-of-house staff
Total Labor Expenses
$79,000
2.Food Expenses:
Ingredients
$35,000
Cost of ingredients
Specialty items
$2,000
Unique ingredients for special dishes
Total Food Expenses
$37,000
3.Beverage Expenses:
Alcoholic beverages
$22,000
Cost of alcoholic drinks
Non-alcoholic beverages
$6,000
Cost of non-alcoholic drinks
Total Beverage Expenses
$28,000
4.Operating Costs:
Rent
$15,000
Monthly rent for the space
Utilities (water, power)
$30,000
Utility bills
Supplies
$5,000
Cost of restaurant supplies
Marketing and advertising
$4,000
Budget for marketing
Total Operating Costs
$54,000
5.Maintenance and Repairs:
Kitchen Equipment
$2,000
Cost for maintaining kitchen equipment
Restaurant interior
$8,000
Expenses for maintaining interior décor
Total Maintenance and Repairs Costs
$10,000
6.Sustainability Initiatives:
Energy efficient appliances
$12,375
Purchase and maintenance of energy-efficient kitchen appliances
Biodigester Maintenance
$7,000
Maintenance of biodigester
Total Sustainability Expenses
$19,375
Total Estimated Budget
$227,375
Analysis of budget
For labor expenses, market research was undertaken to estimate optimum labor numbers for predicted consumer traffic. This assisted in guaranteeing that enough people would provide high-quality service as expected. For food expenses, the preparation phase included researching local vendors for fresh products. This helped to emphasize quality through strategic sourcing. Regarding beverage expenses, the plan was to balance alcoholic and non-alcoholic beverages based on consumer preferences. This aided in meeting varied customer demands.
Moreover, planning for operating costs entailed researching and negotiating utility charges. This helped maintain effective operations with minimal overhead costs. In maintenance and repairs, the planning method comprised routine upkeep for kitchen appliances. This contributed to lowering the danger of equipment failures. For sustainability initiatives, the planning approach considered long-term cost benefits via energy-efficient equipment. This helped consider the restaurant’s long-term commercial benefits.
A flexible budget is suitable for Charlie's Bistro. This type of budget permits expenses to be adjusted in response to changing situations (Ozyurek & Uluturk, 2016). It allows for adaptation to the shifting nature of the restaurant business while providing good financial management for growth.
Part 2: Marketing Plan
Mission Statement
Charlie Bistro restaurant's mission statement is to "offer an outstanding dining experience by providing a diverse selection of fresh, locally sourced cuisines in an enjoyable atmosphere."
Two Core Values
The core values are dedication to sustainability and customer-centric excellence. To demonstrate our adherence to sustainability, we prioritize ecologically responsible methods, such as sourcing local foods, which contribute to a healthy living. For the fundamental concept of client-centric excellence, we are committ...
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