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Pages:
5 pages/≈1375 words
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APA
Subject:
Business & Marketing
Type:
Coursework
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English (U.S.)
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Topic:

How Didi Fought Uber and Won (Coursework Sample)

Instructions:

Your assignment this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an essay responding to the following questions.
1. Why did Uber want to expand into China and what was so appealing about the Chinese market?
2. What advantages did Didi have to help it win its competitive battle with Uber?
3. What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
4. Assume you have been hired by Didi to evaluate Uber’s leadership team and the company culture they foster. Include in your evaluation the strengths of the Uber management team as well as the weaknesses that Didi could capitalize on in order to make Didi’s company more appealing to customers.
Your well-written paper should meet the following requirements:
● Be 5-6 pages in length, which does not include the title page or required reference page, which is never a part of the content minimum requirements.
● Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
● Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
● Review the grading rubric to see how you will be graded for this assignment.

source..
Content:


Critical Thinking: How Didi Fought Uber and Won
Course Name
Assignment Name and Module Number
Point Allotment
Student ID Number
Student Name
Due Date
Critical Thinking: How Didi Fought Uber and Won
Meandering through the rivers of opportunities that global expansion provides for multinational companies is not always an easy thing. The modern business environmental flux that prevails in the global economy will need substantial flexibility and responsiveness from companies that want to survive its consequence in exchange for longevity (Dauvergne, 2018, p. 37). Businesses operating in the context of the fast changes and instabilities should prepare adequately to face the risks and rewards that prevailing circumstances may bring. Every organization leader has an immense responsibility of understanding the emerging possibilities and pitfalls that their businesses may encounter (Nambisan, et al, 2019, p. 1470). The responsibility requires that the leaders have immense knowledge of the negative effects of globalization on businesses including socio-cultural, technological, and location disparities.

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