Marketing Assignment Business & Marketing Coursework (Coursework Sample)

Marketing Lab- Applebees
Student’s Name
Institutional Affiliation
Marketing Lab: Applebee’s
Target market; Targeting strategy
Name:________________________________
Please answer each of the following questions as completely as possible while watching the video. Your responses will be collected at the end of the class period.
1 What target market did Applebee’s pursue in its recent overhaul? In what ways did Applebee’s attempt to appeal to this group?
The target customers for the business were the millennials. The business tried to appeal to the population through changes including locations redesigning, kitchens were overhauled and the menus were altered to a different look (Mashed, 2018). In 2015, Huffpost stated that the Applebee would be branded the “Millinnials Bar” (Mashed, 2018). In addition, the business also added contemporary options, for instance, sweet potato fries. Although meeting the necessities of this specific group of individuals was not an easy task, Applebee’s tried to adjust their culture, activities, and marketing strategies.
2 How did Applebee’s comprehensive business transformation alienate Baby Boomers and Gen-Xers?