Saudi Telecom Company Business & Marketing Coursework (Coursework Sample)
evaluation of saudi company that operates in international business context
source..SAUDI TELECOM COMPANY
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Introduction
Saudi Telecom Company (STC) was founded in 1998 as a telecommunication corporation in Riyadh, Saudi Arabia. It mainly offers several services like internet services, computer nets, and landline cell phone.STC has, for an extended period, enjoyed monopoly in the telecommunication industry in both the Middle East and North Africa. However, the provision of a license to Etihad Etisalat made STC lose its monopoly. According to Alharbi (2019), STC offers primary services such as card Telephones, video streaming, and leased transmission cables. Besides, the company has a total profit amounting to $13.8 billion, with approximately 17,000 workers. The company's prosperity in diversifying business through strategic execution has seen it grow its fiscal muscles and revenues.
SWOT Analysis of STC
Strengths
STC has several strengths in its operation in the Middle East market. One of the muscles is that STC has created a strong brand value in the Arab marketplace. According to Kadasah (2017), in 2015, STC ranked position 250 in BFG out of the overall 500 positions. Therefore, this added value to the company as the best trademark around the Middle East. Eventually, this strength has helped STC to increase its markets.
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