Healthcare Consumer and Marketing Class Coursework (Coursework Sample)

Healthcare Consumer and Marketing Class
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Healthcare Consumer and Marketing Class
The advertisement of healthcare products is aimed at appealing to the consumers and influencing them to purchase the particular products. The paper identifies how the healthcare products are advertised. In this paper, how the advertisement of health care products, catchers and glucose meters, appeal or fail to appeal to the consumer are explored.
Glucose Meter and Catchers
These two healthcare products are found in the diabetes monitoring kit and aim to being used by diabetic patients to control their blood glucose level. The two products are advertised in different media outlets, such as Pin interest and WalMart. The patient is required to touch the glucose meter to identify the level of the blood glucose. The catcher is used to understand one’s glucose level.
The advertisement of these two health care products appeals to consumers in that it influences their decision-making in relation to the acquisition of the particular products. The advertisement contains the demonstration of the specific products, how they are used, and their prices, as well as the location where they can be accessed. The products are not intended for specific age groups or specific ethnic groups, but are available to all people.
The advertisement on the sites, ‘pin interest’ and ‘WalMart,’ have descriptions on how one can effortlessly use the products to monitor one’s blood glucose level. There is also the specific appearance of these two healthcare products, which serves as a way of educating the consumers to know what they are supposed to select when ...