Evaluation of a Campaign. Social Sciences Coursework (Coursework Sample)
Evaluation of a Campaignsource..
Evaluation of a Campaign
PART 1. Evaluating the IMC Campaign
1 PROBLEM/CHALENGE/OPPORTUNITY: IMC campaigns are designed to resolve a specific problem, challenge or pursue an opportunity. Briefly provide an overview of the situation followed by a problem statement. (Reason for the Campaign).
Lyft is a cab hailing service looking to open shop in Metro Vancouver. The recent ride sharing legalization gives the cab application service provider a wider market to thrive on. With a keen eye on competition and what the competition had to offer, Lyft looks into personalizing the rides and making the lives of the local people much simpler.
Problem Statement: Metro Vancouver is a relatively wet town and it has a variety of very ‘hot’ meals to sample. It is not all the time that one is able to drive or access their car with reference to the conditions at hand. Lyft swings into action to fill the gap and offer cab services at the convenience of the local people despite the weather, location or destination points.
2 Profile the Target Audience: Summarize including VALS/Opinions/Attitude/Belief/Reference Group.
Metro Vancouver is a fairly small town and the idea of having a number of stops in one trip does not seem practical. Lyft seeks to make it a realistic vision allow the riders to access a number of food joints all at the convenience of an app.
- Gender Equality. Social Sciences Coursework AssignmentDescription: The disparity in the ratio of males to females still plagues many areas of academia across the globe. According to the researchers, the large gender gap in science is counterproductive to job satisfaction, innovation, and productivity (Settles et al.). ...1 page/≈275 words| 2 Sources | MLA | Social Sciences | Coursework |
- Evaluating Cyber Security incidents through ethical theories of Deontology, Utilitarianism, . . .Description: There are many incidents of cybersecurity crimes in government institutions, companies, organizations, and private entities. More than 100 cases of data breach have been reported within the last six months (Mello)....2 pages/≈550 words| 3 Sources | MLA | Social Sciences | Coursework |
- What Is Space Social Sciences Coursework Research PaperDescription: The questions on what space is, its nature or its existence have been the subject of discussion and study by renowned philosophers and scientist in the past years. Isaac Newton equates space to a self-contained system with objects in it. Leibniz defines space as the relationship that exists between ...4 pages/≈1100 words| 3 Sources | MLA | Social Sciences | Coursework |