Sameer Africa And Possible Solution To The Mistakes Made During Research (Dissertation Sample)

Product And Services
Name:
Institution affiliation:
PREVENTING FURTHER LOSSES IN SAMEER AFRICA COMPANY
Introduction
A new milk product from Sameer Africa is predictably going to render losers worth millions of dollars to the company in case the company replaces the old product with the new one as suggested by Bixo researchers on 2014/2015.'
Market research process
In this process the following step should be undertaken carefully understanding questions and defining the problem, choosing correct methods of study, collecting data and analyzing, then presenting the finding( Pinedo. 2009).
What was the problem in the research?
The researcher first assumed that taste was the only determining factor to consumers, the investigator's distributed 500 packets of new fresh milk and old ones across East Africa, more than one-half of consumers preferred the new product (Pinedo, 2009).Point to discuss with management in time
The was the problem in investigator assumption that the original product was not marketable with the new product( Pinedo, 2009). I will be coming back in time to discuss with management possibility of selling the two product simultaneously.
Conclusion
The company may experience losses as a result of withdrawing the first produ...