Analysis of Chard Farm (Essay Sample)

Chard Farm
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14th August 2015.
Chard farm began as a sole proprietor invested by one, Rob Hay together with his wife Gerda who partnered in land ownership. A look at its operation and model of business and how technology might rescue the business is paramount here.
The winery is famous for both white (Riesling and Judge and Jury Chardonnay) and red (Finla Mor and Bragato Pinot Noir). Because of its location nearly 25KM from New Zealand’s famous tourism destination-Queenstown attracts wine tours and tasting in the operation. Employment of staff at the winery to accomplish tasks requires multi-skills. At times when need arises because of time constraints, for production deadline to be met contractors and consultants are employed. Also contracts with local vineyard owners to supply the winery with berries are among the good relations Chard farm has with its neighbors (Woods et al, 2010).
Locally the customers are served at the cellar door, orders are direct so is delivery. Faxes and emails are means of orders for those in the south and north islands. Delivery takes two to four days at most respectively. Exports and far away customers are covered by a wide range of suppliers. The model of business is centralized. Although the purchase authority is bestowed to employees in the operation. Every aspect that comes into the organization is controlled single handedly by one Rob Hay. Because all invoices are paid from the head office.
Chard’s farm business model would boom if he gives specific roles to qualified individuals on the operation aspects rather than the multi-tasking way. This will ensure significant feedback. Personal involvement with the customers will be an advantage, this way relations are ...