Brand Audit for Adidas Business & Marketing Essay Paper (Essay Sample)
The paper was supposed to cover the following areas:
ANALYZE THE FIRM’S BRANDING AND MARKETING PROGRAMS. HOW DO THEY CONTRIBUTE TO BRAND KNOWLEDGE? HOW CONSISTENT HAVE THEY BEEN OVER TIME? IS THERE CONSISTENCY BETWEEN THE BRAND AND MARKETING ELEMENTS? (CHUANG)
I. ANALYZE THE ADIDAS GRAPHICS (LOGOS, NAMES, PACKAGES).
II. ANALYZE THE ADIDAS’S PAST AND CURRENT ADVERTISING AND SOCIAL MEDIA CAMPAIGNS.
III. ANALYZE THE ADIDAS’S PRODUCT, PROMOTIONS, DISTRIBUTION, AND PRICING.
Brand Audit for Adidas
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Brand Audit for Adidas
Adidas is a sportswear company that strives to be the best sporting attire brand in the world. The company uses digitalization as the primary marketing strategy to achieve its objectives. Adidas plans to design, build, and design the best sports products across the globe. The company has developed marketing programs to ensure that it outshines Nike, which is its main competitor. Brand’s e-commerce channel is growing very fast, and the production processes are being digitalized. Since there are changes in consumer behaviors due to digital transformation, Adidas is working towards improving technology as a way of building direct relationships with customers (Wright, 2019).
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