Compare and Contrast Fish Farming Business & Marketing Essay (Essay Sample)

Compare and Contrast Fish Farming
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Compare and Contrast Fish Farming
For this study, a comparison between Aquasafara, Inc., and Red Chamber Co. will be made. This comparison will be made on the companies’ locations, customer services, products, and applied marketing strategies. Aquasafara is operated and owned by Mike Picchietti and Jim Riggin. The company is located in Bradenton, Florida, United States. Its newest factory was established in 1991 using the proceeds from the sale of its products. Its operations are based on a debt-free policy which provides a minimal overhead maintaining power. Aquasafara is the largest and oldest Tilapia hatchery enterprise in the United States. The company has been able to keep the industry’s track record, which has, in turn, allowed it to assert a significant competitive advantage. Operating in sub-tropical Florida allows for the economies to develop and maintain genetic improvements in the company’s products (Kumar, 2017). Furthermore, this location allows for a low cost of production. This, coupled with its robust customer services, has been pivotal towards the company’s success—Aquasafara deals in brood-stocks and tilapia fingerlings. Red Chamber is one of the largest processor, exporter, and importer of seafood for the restaurant and supermarket industries in the United States. The company has its headquarters in Southern California. The enterprise offers a large variety of seafood. This has enabled the corporation to be a lead innovator in product development. This diversity has additionally allowed Red Chamber to dominate the seafood industry in the United States. The company capitalizes on its customer services to achieve market dominance.