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2 pages/≈1100 words
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Business & Marketing
English (U.K.)
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Culture Business & Marketing Essay Research Coursework (Essay Sample)


the task was to give reasons why coca cola has managed to stay afloat over the decades of years.
this sample has highlighted those reasons.


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Coca Cola is the largest of all beverage companies in the world. Its headquarters are located in Atlanta, Georgia, USA (Tseng et al., 2018). Currently, the company generates revenues of up to 30 billion dollars annually Also, its employment rate has stood at an average 100,000 (Tseng et al., 2018). Many beverage companies have emerged all over the world in the last century. However, all of these companies have been subsequently acquired by Coca Cola. These acquisitions have then been established as subsidiaries operating under Coca Cola. Aside from its stake in the world market, Coca Cola is known for its brand. Individuals from all corners of the world have come across the name Coca Cola. The company’s community aiding efforts are also renowned. Since its formation, the company has donated more than $1 billion through its foundation (Tseng et al., 2018). In addition to this, Coca Cola is known for its sponsorship of sporting and global events.

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