eBay Management Strategies, Success and Business Operations (Essay Sample)

Title: EBAY SUCCESS AND OPERATIONS
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Summary
Firms and businesses rise up with the sole purpose of provision of goods and services to consumers. Capitalist economies have many businesses. Private ownership characterizes most of these businesses. Businesses come in different categories depending on their purpose. Social enterprises do not target profits. Government-owned businesses come up to meet certain economic objectives in a country. Various individual owners of businesses merge to form a company. Two business owners or more form a partnership when they decide to do business together. Businesses exist in different forms. The number of owners, purpose and geographical area covered determine a form of business. The forms of business include sole proprietorship. Single persons own sole proprietor businesses. Individuals set up these types of businesses for their own benefits. In this type of business, all assets belong to the business owner. A different form of business is a corporation. Most corporations rise to bring profits. Shareholders elect a board of directors to help them manage the business effectively. These shareholders own the corporations. Partnerships is another form of business. Two or more people own these types of businesses. This form of business is common and mostly formed by professionals for profit purposes. Finally are Cooperatives. Cooperatives differ from corporation in that owners of cooperatives are its members whereas shareholders own corporations. Most cooperatives are not geared towards generation of profits but maintaining the welfare of its members. All these businesses have a way in which their operations run. These businesses have a system that help in their running. Businesses have a way their operations run that ensures their success.
Introduction
Renowned worldwide companies implement well-laid plans for their success. These companies have means put in place to run daily operations. The measures put in place to run such companies are come from the general business plans. Companies break down these plans to fine procedures and well-structured plans that provide a roadmap for effective management of a business. Major financial decisions and well-structured plans spearhead set up of a business. Preparation and business plan help in proper future management of a business. In addition, it leads to the future success of a business. A business plan stands out as the first priority when setting up a business. A business plan is a written guide that directs one on how to start up and run a business successfully. A business plan is the base of a successful business. A business sprouts with a mission to provide consumers with goods and services. When one decides to set up business, the proprietor has to identify a gap in the market. The good or service that consumers need that no one provides is the gap. The location of a business matters a great deal. A business needs to be set up in a place where consumer demand is high. One has to consider the business location for the success of the business. A well-stocked business attracts consumers. Potential consumers build up depending on the strength of a business. One needs enough capital to finance their businesses to start up strong. Venture capital, loans and grants from the government could be sources of capital to help finance and run a business effectively. To run a business, one needs business knowledge and effective training. Counselling and business training sessions help business owners expand their ventures. Training helps stabilize businesses that fall apart. Business owners need to take up business training and counselling services for better management of their businesses. Business owners should run legal businesses. Legal businesses provide peace of mind, which converts to maximum profits, as there is no interference. Businesses need permits and licenses to prove their legality. Legal businesses run in the interests of consumers and the state. Finally, a business needs to be registered. Business owners have to register their businesses with the state to prove legality and operate smoothly. eBay is a good example of a reputable business that has taken into account various measure for its success.
Body
Management of eBay
eBay is an online market place that was founded in 1995. A platform provides a base of sales for individuals and businesses. Local and international business transactions are enabled via eBay. This online market store allows buyers to buy and sell directly. eBay provides different buying and selling techniques including buying on auction format. Pierre Omidyar together with his wife founded eBay. Omidyar wrote the code of the site and launched it in 1995 (Amin and Prashant 2012 pp 23-29). Foundation of eBay lies in the fact that anything gets to be bought and sold online. The concept of ecommerce felled the idea of establishment of eBay.
Strategies Adopted by eBay
Ecommerce has brought together buyers and sellers from all round the world to a common platform. International trade brings maximum profits to a business. eBay focused on local and international trading. The company boasts of a global presence in more than one hundred and fifty countries. Users from these states meet on this common platform and execute business transactions. eBay boasts of a large user base. Advertisement is the key to the success of most business. eBay has established relationships with more than sixty websites to reach users from all over the world. This has been successful as eBay manages to bring together buyers and sellers from all corners of the globe. eBay maintains a strong brand. Individuals trust strong brands for original products and transparency of businesses. eBay created a strong brand in the process of its establishment. This has won the trust and loyalty of many consumers and now most online buyers and sellers consult eBay as the first stop. An important strategy eBay employs is broadening the trading platform. Businesses need to expand to meet the needs of the consumer community that continually grows. eBay gave rise to other online trading platforms such as Amazon where more buyers meet sellers locally and internationally. Humans are attracted to things that appeal their eyes. Brands with bright colors sell more and are popular. eBay has been successful in keeping the customer to their site. Enhancement of site features and functionality has enabled buyers and sellers rely on the site for connection and business transactions. Technology describes the 21st Century. eBay manages to run by the help of technology. Business transactions in eBay are enabled by with the help of technology. eBay.com (2012). Information technology defines the success of eBay.
eBay manages to stay relevant through the methods it choses in the management of its daily operations. The online market place changes the nature of demand market. Managers of eBay understand how demands of a product are affected by the changing needs of consumers (Jones and Hill 2009). When the needs of customers change, the management of the reputable online store changes its strategies to protect its products and consumers. New measures are set up to meet the demands of consumers. This management is responsible for the success of eBay.
eBay Consumer Perspective
The consumers mainly determine operations of this online store. Consumers are the buyers and sellers who meet on this platform to perform business transactions. This online market stands out as the number one auction site. Consumers buy and sell goods on this platform. Most consumers prefer eBay as they save money buying supplies and equipment from this store (Sinclair 2009). eBay allows for all kind of stuff to be sold via the website. Buyers and sellers meet and strike deals. The highest bidders get to buy the products on sale, as it is mainly an auction site. eBay provides rare goods that cannot be found easily in stores. A local and international mall embraces technology to run its operations. Monetary transactions are safe as eBay recommends use of PayPal, the safest means to pay for goods. Retailers on eBay sell their offline wholesale sales in a physical location.
Success of eBay
Success of eBay has been significant since its commencement. The mea...