Environmental Assessment Thread: PESTEL Analysis (Essay Sample)
Environmental Assessment Thread 2
As a business student you have likely spent some time learning about applications of PEST (and/or PESTEL), Porter’s 5 forces, and SWOT analysis over the years. These are useful tools for understanding the environment in which a given organization might find itself embedded. SWOT analysis is useful for understanding the organization itself on a more micro-level scale.
Discuss to what degree you believe these tools are actually useful for different sized businesses. For instance, what should a mom and pop computer repair store consider doing in the area of strategic analysis? What about a medium sized retailer?
What about a family? Is there an optimal organizational size for applying these tools? Give some evidence to support your key points.
Please answer all questions in its entirety
BUSINESS AND MARKETING
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Introduction: Strategies made by an organization through business environment enables identify the opportunity of the company strength and also the weaknesses within and outside the organization. It includes implementation of the organizations’ strategies and planning on how it can employ to the organization.
Discussion: One of the primary things we understand about SWOT analysis is that is a short form of Strength, weaknesses, opportunity and threats. This can be described as the analysis or the research that an organization will study in order to learn about another organization .The aim of this analysis is to learn about another company which is a competitor.
For instance, if a person has an organization such as a small flower shop that moves into a region that already has two or more flower shops, they have to know and understand the strength of the other shops so as to make more revenue. In addition if a person works alongside two other flower shops, they may be pushed to look into the strength, the weaknesses, opportunities and threat. This will enable the new shop to be established in the area and make revenue too.
PESTEL Analysis
This is a type of analysis which gives a description of all the factors that might make a grea...
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