Evaluating Mission Statements Marketing Assignment (Essay Sample)
this essay aims at evaluating mission statements of various companies which determines the company's success.source..
Evaluating Mission Statements
A mission statement is one sentence, concise, clear statement that tells what the company is, what it does, for whom and where. The statement should communicate the essence of the company or business towards its stakeholders and the general public. The key parts of a good mission statement include the purpose statement, the business statement, and the company's values. This paper seeks to evaluate two different mission statements, by critically analyzing whether they meet the above threshold so as to be considered as good, strong and sensible mission statements.
Home Depot's Mission Statement
The Home Depot is in the home improvement business, and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. We are a values-driven company and our eight core values include the following: Excellent customer service, taking care of our people, giving back, doing the "right" thing, creating shareholder value, respect for all people, entrepreneurial spirit and building strong relationships
Home Depot's mission statement focusses on satisfying the immediate customer needs by revising the market prices, broadening the available product and also giving the highest possible level of service. Evidently, achieving these goals will improve the customer experience hence the statement can be said to focus on the customer needs rather than marketing the product. From the mission statement, it is clear that the target customers are the general public with households whereby the business helps in improving their conditions. Customers addressed by this business are in need of lower competitive prices, more diversified products and efficiency of service, and that is what the business tries to accomplish according to the mission statement.
In the above mission statement, it is clearly outlined that the company will serve its customers diligently by giving them excellent services such as taking absolute care of its customers, giving back to the society whenever viable and also creating shareholder value. With such commitment and a sense of purpose, this mission statement is perfect for the Home Improvement market environment. Essentially, Home Depot is a home improvement company and hence it has skills, knowhow and adequate experience on that field. It is, therefore, feasible to believe that this mission statem
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