Sign In
Not register? Register Now!
You are here: HomeEssayBusiness & Marketing
Pages:
1 page/≈275 words
Sources:
1 Source
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Evaluating Success of Marketing Campaign (Essay Sample)

Instructions:

Evaluating Success of Marketing Campaign

source..
Content:

Evaluating Success of Marketing Campaign
Name
Institution
Evaluating Success of Marketing Campaign
The current digital era requires marketing managers to understand the role of technology when developing a marketing plan. Therefore, when evaluating the marketing strategy it is critical to examine the technological capability and market reach of the approach (Brusselmans, 2013 ). Inventing the appropriate marketing campaign is difficult, but the perfect idea can make it profitable. After marketing campaign is launched, marketers need to follow the trend of conversation on the social media. If the conversations start to fade away, then it suggests for new approaches.
The metrics for evaluating the success of a marketing campaign includes sentiment evolution. The ultimate objective of marketing in business is increasing the sales and brand reputation. Therefore, it is critical to check whether the marketing strategy has increased the sentiment and perception of buyers on the brand (Brusselmans, 2013 ). Additionally, one can check the success of the marketing message when the published contents get applause such as likes and retweets and the engagements such as replies and comments. Customers’ response and reactions determine the success of the marketing strategy. Online survey and feedback can help in underscoring the success of the market reach, segments, and intended customers.
According to Brusselmans (2013 ) when the market reach is expanding, then the effectiveness of the marketing campaign is the probable cause. Marketing that increase by natural growth or customer recomm...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Apple Company Code of Conducts Changes and Supply Chain Responsibility
    Description: Today, most people prefer apple products because of the dramatic changes in its innovation. Among the greatest changes made by the company include the improvement in the fields...
    5 pages/≈1375 words| 6 Sources | APA | Business & Marketing | Essay |
  • Working for a Company Like Zappos
    Description: Working for companies such as Zappos that are customer-focused is important and at the same time have some setbacks...
    1 page/≈275 words| 4 Sources | APA | Business & Marketing | Essay |
  • Ways of Employee Motivation: Role in Modern Management
    Description: The present day work place keeps on developing in today's world and directors today are confronting numerous new difficulties that did not exist before when they are hoping to inspire their workforce. Truly, money related impetuses and additions were the most ideal routes at making workers faithful to the ...
    3 pages/≈825 words| 6 Sources | APA | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!