Evaluating Success of Marketing Campaign (Essay Sample)

Evaluating Success of Marketing Campaign
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Evaluating Success of Marketing Campaign
The current digital era requires marketing managers to understand the role of technology when developing a marketing plan. Therefore, when evaluating the marketing strategy it is critical to examine the technological capability and market reach of the approach (Brusselmans, 2013 ). Inventing the appropriate marketing campaign is difficult, but the perfect idea can make it profitable. After marketing campaign is launched, marketers need to follow the trend of conversation on the social media. If the conversations start to fade away, then it suggests for new approaches.
The metrics for evaluating the success of a marketing campaign includes sentiment evolution. The ultimate objective of marketing in business is increasing the sales and brand reputation. Therefore, it is critical to check whether the marketing strategy has increased the sentiment and perception of buyers on the brand (Brusselmans, 2013 ). Additionally, one can check the success of the marketing message when the published contents get applause such as likes and retweets and the engagements such as replies and comments. Customers’ response and reactions determine the success of the marketing strategy. Online survey and feedback can help in underscoring the success of the market reach, segments, and intended customers.
According to Brusselmans (2013 ) when the market reach is expanding, then the effectiveness of the marketing campaign is the probable cause. Marketing that increase by natural growth or customer recomm...