The Great Rebate Runaround (Essay Sample)

The Great Rebate Runaround
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How rebate can be viewed as a way of customized selling
Rebates could indeed be viewed as a form of customized selling as information from the seller needs to be collected and analyzed before they are ascertained to be fit for a rebate. It also implies that two different customers who may have bought the same item are not guaranteed to get the rebate unless either meets the criterion that a given company will use to offer a rebate. The information collected can be utilized as a research tool used in future business with prospective customers. As per the information collected, the physical emails sent to the customer as an incentive to buy more will be based on their information collected, including their location, purchase power and interests. All these are forms of customization of the company's products to the customers, although done indirectly(Cao et al, 2019). The fact that rebate is a long-term business strategy also makes it valid to be considered a customized way of selling since customization can only be forged upon the business understanding of their customers.
Manufacture preference of rebate over discount
The manufacturer may consider using rebates rather than the overall price reduction, which is discounting because rebates are not always