Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayBusiness & Marketing
2 pages/≈550 words
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 8.64

International Marketing Strategy (Essay Sample)

The sample is a coursework about the International Marketing Strategy source..
International Marketing Strategy Name Professor Institution Course Date Question one The market entry strategies that are available to innocent Smoothies in regard to expansion programme within Europe is a premium price strategy that entails demanding comparatively great prices products in contrast to its underlying competitors (Onkvisit & Shaw, 2012). This mainly entail structural adjustments programme that possess strategies such as product, price, advertising, delivery and research elements within the innocent Smoothies. This export response is solely dependent on the underlying pressure by the prevailing decision maker. Moreover, the fundamental principles of innocent Smoothies Company will remain to be similar in terms of production of drinks (Baines, Fill & Page, 2013). The export drinks will also be manufactured from fresh fruit and juice devoid of concentrates. Innocent Smoothies also have intensive distribution marketing entry strategy that entails competitive intensity methods of investment in the process of marketing. The company will be able to expand its operation within the markets (Onkvisit & Shaw, 2012). This strategy offers innocent company than ten thousand retailers thereby accomplishing broader market coverage. Depending on the prevailing market size of the foreign states within Europe, Innocent employs suitable disseminate and hierarchical entrance modes. This aids in initiation the products within Finland and Belgium and Europe as a whole (Baines, Fill & Page, 2013). The strategy utilizes stimulation of the United Kingdom industries and raw materials in the short supply as well as granting the fundamental reciprocal trade within Europe. Innocent Smoothies will also utilize the secrets of the underlying brand’s accomplishment having clarity to the workers across the company (Onkvisit & Shaw, 2012). This also entails purchasing of values of the underlying brand and i...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Problems Facing Minorities in Achieving Executive Positions
    Description: Working world, minorities encounter several issues that prevent them from attaining careers as leaders and executives in many organizations...
    5 pages/≈1375 words| 10 Sources | APA | Business & Marketing | Essay |
  • Impact Of The Brexit Referendum On Global Capital Markets
    Description: Evaluate the impact of the Brexit on the global capital market, its impact on the united states of America as a country and the ford company operation....
    7 pages/≈1925 words| 6 Sources | APA | Business & Marketing | Essay |
  • HRM and Healthcare Organizations and Unions
    Description: The goal of a healthcare organization is to improve the well-being and health of the surrounding communities by providing compassionate and exceptional care....
    2 pages/≈550 words| 1 Source | APA | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!