2 pages/≈550 words
Business & Marketing
International Marketing Strategy (Essay Sample)
The sample is a coursework about the International Marketing Strategy source..
International Marketing Strategy Name Professor Institution Course Date Question one The market entry strategies that are available to innocent Smoothies in regard to expansion programme within Europe is a premium price strategy that entails demanding comparatively great prices products in contrast to its underlying competitors (Onkvisit & Shaw, 2012). This mainly entail structural adjustments programme that possess strategies such as product, price, advertising, delivery and research elements within the innocent Smoothies. This export response is solely dependent on the underlying pressure by the prevailing decision maker. Moreover, the fundamental principles of innocent Smoothies Company will remain to be similar in terms of production of drinks (Baines, Fill & Page, 2013). The export drinks will also be manufactured from fresh fruit and juice devoid of concentrates. Innocent Smoothies also have intensive distribution marketing entry strategy that entails competitive intensity methods of investment in the process of marketing. The company will be able to expand its operation within the markets (Onkvisit & Shaw, 2012). This strategy offers innocent company than ten thousand retailers thereby accomplishing broader market coverage. Depending on the prevailing market size of the foreign states within Europe, Innocent employs suitable disseminate and hierarchical entrance modes. This aids in initiation the products within Finland and Belgium and Europe as a whole (Baines, Fill & Page, 2013). The strategy utilizes stimulation of the United Kingdom industries and raw materials in the short supply as well as granting the fundamental reciprocal trade within Europe. Innocent Smoothies will also utilize the secrets of the underlying brand’s accomplishment having clarity to the workers across the company (Onkvisit & Shaw, 2012). This also entails purchasing of values of the underlying brand and its corresponding modern means of marketing. Another market entry strategy of innocent Smoothies entails ensuring that the product and the brand that are wholly within the sync for complete steadiness. Question two Underlying market segmentation within Innocent is psychographic in nature. This is because it mainly focuses on the consumers’ existence that is fundamental within the Innocent market segmentation (Baines, Fill & Page, 2013). The underlying product is purely designed and is in line with the unique segment of the consumer demands. Lifestyle consumers must undertake massive research prior to purchasing a commodity implying that innocent product ought to pure and free from utilization of the toxic commodities within their product in order to improve taste (Onkvisit & Shaw, 2012). The commodity is relatively expensive in comparison to the other existing soft drinks manufacturers depicting that customers having vast knowledge pertaining of the product can purchase them (Baines, Fill & Page, 2013). Moreover, innocent product will not be solely purchased by populace having higher income since individuals with lifestyle do not mind about the price of the product but consider that health is more valuable than money (Onkvisit & Shaw, 2012). The prevailing age probably plays a role within the market segmentation of the Innocent Smoothies. The products of Innocent were being purchased by both old an...
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