International Marketing Business & Marketing Essay (Essay Sample)
What type of adjustments must advertising agencies make as more companies want “one sight, one sound, one sell” campaigns? Use examples if possible.
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International Marketing
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What type of adjustments must advertising agencies make as more companies want “one sight, one sound, one sell” campaigns? Use examples if possible.
Companies always choose advertising agencies depending on value and the coverage requirements for multinationals (Keegan, 2017). To save marketing costs, a company can decide to launch a single global worldwide campaign that will cover all the countries where the organization’s product is consumed. Good examples of companies that have succeeded well in performing global marketing include Coca-Cola and Red bull. Red Bull does it by hosting global sports events. On the other hand, Coca-Cola does it by focusing on small community programs and charity contributions (Keegan, 2017).
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