Marketing Mix (Essay Sample)

Marketing Mix
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Marketing Mix
Marketing mix is basically a combination of controllable, strategic marketing approaches that organizations use to create the reaction they desire from the target market. It is usually very important when defining a product offer. All the elements of market mix, affect greatly the success of the business, and if tackled incorrectly, a business can take years to recuperate.
Place can otherwise be referred as distribution. It embraces all efforts, which ensure that the product is accessible to the targeted consumers. Services cannot be separated from where they are produced and consumed. That is the reason why, the place of transaction should be taken into consideration (Danton, 1990). A lot of thinking needs to be done, as to where the location should be, taking into consideration the target customers place is a tool by which goods or services interchange from the manufacturer to the consumer. With the advancement of technology and internet, people no longer need to leave their house to get the products they desire. Marketers should take into account, how the target customers prefer to buy their products, and ensure they advertise, as well as have their product in abundance for the customers to buy. Catching the eye of a potential consumer is every business’s objective, and it’s a key element to organization.
People, as far as marketing mix is concerned, refers to all the actors or employees who sway the customer by their service delivery. They are usually the most important element when it comes to services and the experience that a customer will have. Since the services are produced and consumed in the same place, it’s essential that the employee ensures that the customer’s needs are satisfied, and this guarantees that they comes back, again and again for the same high quality service(Institute of Marketing Management, 1979). The employees should believe in what the company is trying to achieve, and ensure that its objectives are met. The key to maintaining a high level of customer contentment depends highly on the employee’s average reaction time to a situation, as well as working hours (Marketing mix, 1980).
Physical, is basically the environment in which the services tend to be offered. A quiet and relaxing environment, with well thought-out comfort can create some sense of sanctuary to a new customer, and this will ensure they come back again. It focuses on how a product or service looks from outside. A lot of considerations, need to be made regarding color, size, shape and label. It’s where the customer and the organization get a chance to intermingle. It is usually the material fragment of the service. The physical, guarantees the customer that the services really do take place. Product liability insurance should ...