Coca-Cola 2018 World Cup Augmented Reality Experience (Essay Sample)

Coca-Cola 2018 World Cup Augmented Reality Experience
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Public relations describes the several ways through which a firm uses to publicize information about its goods, services, image to their customer, staff, stakeholders, dealers, and interested associates in public(Kotler & Mindak, 1978). Companies carry out public relations to make the general public to think positively about the company and its offers. Through this, the company can earn trust, establish valuable relationships, and build brand awareness. Nevertheless, companies carry out public relations to offer existing goods and services an improvement by generating and renovating visibility. For instance, the Coca-Cola 2018 World cup Augmented Reality experience (Gupta et al, 2019). It helped the expansion of the market in various ways through various media communication institutions.
Through an event marketing campaign, Coca-Cola hosted an augmented reality experience for the world cup by devising a football-themed reality experience to get fans in the steam for the world cup. The campaign celebrated the commencement of the FIFA world cup and Coca-Cola's continued support for football (Ibrahim, 2017). The drive was formed via top-spot and market prominent Digital out Of Home innovative facilities firm outstanding visual. Also, top-spot planned on the media communication will be channeled through, and all expenses were catered for by top-spot.