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2 pages/≈550 words
Business & Marketing
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Quality (Essay Sample)


Analyze the concept of \'quality\' from different perspectives.


The Meaning of Quality
The Meaning of Quality
Quality can be defined as the conventional or perceptual aspect of a product or a service to fulfill a set of anticipated needs (Golder, 2012). An essential requirement of a service or a product to be considered as ‘quality’ is that it must meet the needs of people who actually use them. As a result, the concept of ‘fit’ can best be used to describe the fundamental aspects of ‘quality’. In business context, quality is perhaps the most complex element of business strategy as firms seek competitive advantage over their rivals. According to Tellis & Johnson (2007), quality is a key factor to customer satisfaction, profitability and sustainable business growth and development. Given the breadth of ‘quality’ in business environment, various disciplines including marketing, economics, engineering and management among others forms the realm of quality in business practices. For effective quality management in a business context, consumer research is imperative in order to understand the customer needs more clearly.
Over the last few decades, the concept of ‘quality’ has evolved through various programs including Total Quality Management (TQM) and Six Sigma among others (Golder, 2012). These programs have been helping firms, especially the food manufacturing organizations, to improve their products and services quality. In the contemporary society, quality continues to be a fundamental part in business growth and development through enhancing higher customer satisfaction, and improved services and product delivery system resulting into higher customer loyalty. According to Brady and Cronin (2001), the essence of quality is built on the fulfillment of customer needs and expectation. In this re...
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