Role of Innovation and Branding (Essay Sample)

Role of Innovation and Branding
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Role of Innovation and Branding
Branding plays an essential role in the marketing of a company. Therefore, the need to innovate new products is inevitable for a company to attract more customers (Brown, 2020). For instance, Google is regarded as innovative due to its innovation like creating new features in the market before its competitors. Creating brands such as search, Maps, Gmail, and YouTube have centralized the marketing of the company making it easier for individuals to locate what they need. Other companies establish their work after Google has established a brand attracting many customers. Alternatively, apple is considered the most innovative company globally with exemplary terrific products. Tesla has focused on building a wide range of research to invent new products revolutionizing the whole motor industry (Aaker & Moorman, 2017). Fitbit is a well-known American fitness brand that established a vast wearable trend.
Dyson is best known for offering a brand vacuum industry. Innovation like creating a long pipeline of new processors has helped Intel to advance its telecommunication strategy. According to my research, branding played a significant role in Apple and Google bringing a massive boost to the value of their brands. Apple has always prioritized design, which has aided its brand value. Google has recently embraced excellent design in its apps and online web services, propelling them into the top two positions. Although only a few companies will ever come close to Apple and Google in