Successful Marketing Strategies Business & Marketing Essay (Essay Sample)

Successful Marketing Strategies
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Successful Marketing Strategies
Marketing strategies explicitly focus on a company’s quest to gain long-run consumer attention that would ultimately lead to a sustainable competitive edge. The techniques are immensely fundamental to achieving entrepreneurship success since they allow organizations to utilize available resources in marketing their products. Developing integrated marketing strategies that direct such resources towards the most exceptional opportunities to improve sustainability enable firms to create a unique brand image among consumers. Rather than relying primarily on business planning to accomplish marketing objectives, business leaders should employ successful marketing strategies, involving identifying the target audience, developing brand awareness, creating a brand image, and evaluating market response.
The success of a marketing technique mainly depends on a firm’s ability to identify its targeted audience. Successful marketing strategies must single out specific consumers and influence them to purchase products from a particular company’s franchise. Jaakkola & Alexander (2014) justify that any organization seeking to attract a defined group of potential customers must narrow its marketing plan to the category of consumers that it will eventually influence. Media production firms, for instance, should focus on vibrant teenagers who love classical or modern music as their targeted group of customers. Radically, firms that successfully identify the specific needs of their target audience and strive to satisfy them better necessarily adjust their marketing approaches to suit that group of customers.