Synopsis of the Business Idea (Essay Sample)

Business Plan
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Synopsis of the Business Idea
A business plan is a significant element for any startup. The content in the document helps in identifying the main features of a business, and the operational requirements that will assist in laying down both its long term and short term goals. It is the availability of resources and a ready market that will enable a business to succeed in its routine ventures. Thus, in my business plan, I have an idea of opening a grocery store, which will supply its commodities locally, and around the country, with the aid of an online supply and marketing base.(Mason, & Stark 2004).
The business plan shall contain the enterprise’s mission, vision, its target audience, and the supply module that it will use (Zimmerer, Scarborough, & Wilson, 2005). All of these components will be pulled together to ensure the well-being of the group, as well as achieving the desired satisfaction levels of its customers.
Mission
The mission of the business is the provision of the best grocery commodities to its target market. In the region that the firm is to be landmarked, it has a low number of grocery stores compared to the residents’ population. As a result, it has led to an excess demand imbalance, since the available stores cannot satisfy the consumption needs of the available population. Also, the open stores offer low-quality products, along with poor services.
Vision
Our vision is to reach a global supply base. In a span of five years, we are planning to increase our channels beyond our borders to reach the international markets. The main strategy to have this done is by launching new stores in different regions offering the same products.
Target Market
Our target market will be both the low-income groups as well as high-income groups. This is because our products will be in the market at a cheap price, and we will ensure that our products meet the global quality levels. The group’s groceries will be packed in a package branded with our emblem, as well as a quality assurance label.
Supply Channel
The base plan is supplying of the products both at our store, as well as offering door to door services. In the future, we plan to induce an online ordering system, where we can receive orders from any area in the country.
Organization of information, and what parties will use it
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