Tweeting Like a Business Leader Business & Marketing Essay (Essay Sample)

Tweeting Like a Business Leader
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Tweeting Like a Business Leader
Among the social media platforms, Twitter is the most used and preferred one for official and business errands. Therefore, leaders often use it as a means to express business operations, deliver messages to employees, and send information about enterprise activities. It is a robust tool for communicating all organizational undertaking including managing employees in the business. Taking note of social media dominance by the millennials, it is a particular method of conveying dominance, influence, confidence, and strong moral values in the business premise.
As best tweeting practices, leaders often use Twitter as a means to share data, wisdom, building relationship, cheering, and even recognizing results as performed by the employees. Therefore, it is crucial for every leader to be engaged in social media to reach out to his or her employees at all times. For example, Steve Down often uses Twitter to cheer people and share wisdom. In this regard, retweeting others posts is recommended as a way of showing solidarity, especially important posts. However, the frequency should be moderate as over tweeting may be dull or under doing it may mean that you are detached from your employees. The effect on people can be measured by types of r