Value Chain Analysis Business & Marketing Essay Paper (Essay Sample)

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89655656125845Service00Service115677955118100Margin00Margin116719351993900Margin00Margin7042785815721000Two value chains using Porter’s Value Chain framework from a conventional taxi company that does not use mobile Applications and Uber.
47109630271630015411152972096PRIMARY ACTIVITIES00PRIMARY ACTIVITIES378458529933460043548461951828Service00Service49419172054218MarginMargin4922387856452MarginMargin23304502224139Outbound Logistics00Outbound Logistics4248153886200033705212238907Marketing & Sales00Marketing & Sales5103631728544Inbound Logistics00Inbound Logistics12251502399975Operations00Operations-420540894441SUPPORT ACTIVITIES00SUPPORT ACTIVITIES2105247346311Firm Infrastructure00Firm Infrastructure2328427920292Technology00Technology23497941292609Procurement00Procurement1958753664966Human Resource Management00Human Resource ManagementValue chain template.
Value chain entails a series of activities that are performed by a firm and are linked which are aimed to add value which is what customers pay for. Value chain comprises of primary as well as support activities as shown in the model above.
Conventional taxi are those that are not connected by mobile apps (offline cabs). The transport industry has endured a lot of competition across the globe as people are looking for convenience and value for their money (Shamsuzzaman & Jahan, 2017). This is why the paper analyses the value chain of both app based cabs and offline based apps. Conventional cabs are not liked by clients these days mainly because online based cabs pick their clients at reliable pick up and drop off points.