Campaign Analysis of Susan G Komen Foundation. Essay (Essay Sample)

Campaign Plan Analysis of Susan G Komen
Student’s Name
Institution
Situational Analysis
Susan G Komen foundation is a non-profit breast cancer venturelocated in Dallas, Texas, in the United States of America. The organization is involved in saving the lives of communities in society via investing in breakthrough research, which prevents and cures breast cancer. Some of the services offered to the community include; Komen Breast care helpline, provision of grants to breast cancer scientific research community, breast cancer awareness programs, and information resources regarding breast cancer. Other vital programs implemented by the venture are; race and walk program, sale of apparel merchandise and memorial donations and global partnerships, and collaborations with international non-profits, corporations, and Ministries of Health.
Pre-Campaign SWOT Analysis
The foundation’s internal analysis entails its strengths and weaknesses. Strengths of the entity include; strong global brand, the largest community-based network for breast cancer survivors, and access to a large pool of funds dedicated to fighting against breast cancer and stable partnerships and collaboration programs in terms of scientific research ventures and global cancer organizations. Weaknesses experienced include; weak social media influence, unaccountable expenditure attributed to large sums of donations from different organizations, and negative perception from donors associated with planned parenthood controversy.