VIRIO Analysis of Bonduelle Company (Essay Sample)
THE TASK WAS ABOUT UNDERTAKING A VRIO ANALYSIS OF THE ABOVE MENTIONED COMPANY AND WRITING A RECOMMENDATION CONCERNING ITS PERFORMANCE. As SUCH THE TASK WAS ABOUT valuing THE company's resources in ITS industry to ASSESS the degree of competitive advantage the firm ENJOYS over other rival firms. THE PAPER, THEREFORE, REQUIRED THE STUDENT TO HAVE AN IN-DEPTH UNDERSTANDING OF WHAT VRIO ANALYSIS ENTAILS BEFORE GOING AHEAD TO ANALYZE THE FIRM'S RESOURCES.
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VIRIO Analysis of Bonduelle Company
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VRIO Analysis of Bonduelle Company
In order to understand a firm's sources of competitive advantage, management always uses the VRIO framework. VRIO is an advanced managerial analysis tool used in strategic management to assess an organization's internal resources and capabilities to find if these resources can be a source of sustained competitive advantage (Jugdev, 2005). As such, it targets valuing a company's resources in any industry to enhance the degree of competitive advantage the firm can have over other rival firms. The term VRIO comes from the words Value, Rareness, Imitability and Organizations of such resources. This paper, therefore, tries to analyze Bonduelle Company's competitive advantage using the VRO tool.
According to Barney (1991), four key parameters must be considered for a firm's resources to become a source of sustained competitive advantage. These are valuability, rarebility, imitability, and sustainability. A firm's resource is said to have sustained
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