Volkswagen Group Business & Marketing Essay Research (Essay Sample)

Analysis of Volkswagen AG profits from 2008 to 2018
Name
Institutional affiliation
Volkswagen AG is an automotive manufacturing organization founded in 1937, located in Wolfsburg, Germany. This organization design, manufactures as well as distributes vehicles and motor cycles as well all over the world. Moreover, it offers certain services to its customers including leasing, financing as well as fleet management (Stowell & McLarty, 2017). In the fortune global list, it is ranked seventh. It has progressed massively in the market sector worldwide making it build a film revenue and capital base. In that regard, this review of literature will analyse the group's net profits as from 2008 to the year-end 2018.
2008
The giant car makers Volkswagen group were exited beyond reasonable doubt and counted this year as a year of blessings. Their profits had elevated tremendously compared to the previous year as it had risen by 13.7 %. This is after they announced their full-year financial results whereby they posted a net increase from 4.122 billion euros in 2007 to 4.688 billion euros in 2008 (Raj, 2017). This to them was a surprise as the year had several obstructions including the onset of financial crisis which happened to take cause in the final quarter of the year and had negatively influenced the sales of all global original equipment manufacturer. The results pleased the Volkswagen management together with its counterpart shareholders porches as a result of the great achievement at the end of that financial year.