Benchmark – Digital Business Plan Literature & Language Essay (Essay Sample)
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Benchmark – Digital Business Plan
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Benchmark – Digital Business Plan
Digital marketing is marketing including all the marketing efforts that make use of the electronic means. The channels used include Facebook, emails among others. For a company to shift to a digital market there should be a valid reason. There are a number of reasons that include. Digital marketing is more cost effective as compared to traditional marketing methods (Chaffey, & Ellis-Chadwick, 2019). The advantage of using digital marketing is that business having any budget can take advantage of that budget. One does not require using a lot of money in order to start digital marketing and at the same time enjoy the fruits of it. With little capital, one can market through Facebook or else using the Google ads.
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