Communication Theory Review Literature & Language Essay (Essay Sample)
Communication Theory Review
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Communication Theory Review
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Communication Theory Review
Media is crucial in informing the public about issues of concern to the nation. In this case, one could perceive the media as the mediator between the administration and the community. In the recent years, technology advancement has increased the influence of media, as well as amplifying the number of people with access to sources of information. Besides, technological advancement has increased the level of its impacts on the society concerning political ideologies and culture. In respect to this, media perception on particular political issues helps in shaping the opinion of a community. In particular, the media has significant impacts on the way the public perceives candidate traits. The media framing theory is one of the mass media communication concepts that describe this media effect.
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