Influences others in Human Resources Research Assignment (Essay Sample)

Influences others in Human Resources
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The ad campaign that is being critiqued by the paper was advertising the new variety of barbiturates. As a new drug that is to be used during the process of euthanasia, barbiturates are effective, and they offer a more reliable solution when pediatricians are seeking to assist an individual through the process of assisted suicide. Away from the drug and how effective it is at carrying its distinct role, this paper seeks to critique the ad campaign that was designed to help in marketing the drug. An analysis of the ad showcases how it effectively manages to entail and encompass all the good qualities of an ad which have contributed to its effectiveness in marketing the new drug.
The qualities of a good ad, such as the one that has been used to market this new drug, include; the ad being memorable, the ad being able to effectively target its audience, the ad should be entertaining, and the ad should grab the attention of viewers (Conrad, 2018). Looking at these four significant qualities of a good ad, the ad manages to effectively achieve its objective which creates awareness of the new drug and in so doing increase its sale and its use. However, it is fair to mention that there are social trends that have been captured by the ad. For instance, the ad by advocating for the use of this drug directly and openly supports euthanasia. In many social set-ups in the current times, the issue of assisted suicide has been in contention with parties having differing opinions on the matter. While there are those that are in support of euthanasia, there are some who are against assisted suicide. The ad, which is three-minute video showcases the color of these new drugs, and as the video continues, viewers can also see an old individual who is peacefully in bed being injected with the drug that will help him pass away in peace. Thus, the ad openly supports the issue of assisted suicide which is a social issue. Despite the stand that people might have regarding the matter, it is fair to mention that by appealing to the emotion of viewers, the ad manages to win the attention of the audience and in so doing seek to encourage people to change their stand on assisted suicide.
Some disturbing elements have been used in the ad. One of these disturbing elements is the use of a distressed character, the woman who is roughly in her late sixties is agonizing in pain. The woman is on the bed, and from the subheadings that are used in the clip, we can understand that she has a chronic disease which is causing so much pain. The image of the helpless and hurting woman is distressing to viewers. However, as the advertisers, one might argue that the distressing image is necessary to convince the viewers that the drugs are necessary for taking away the pain and give the old woman who is suffering from a chronic infection eternal peace that is free of pain. Therefore, the advertisers might argue that the image was necessary, but the point remains that the image is disturbing.
On a different note, it is also important to look at the trends that this advert seems to support or rather lean on. For example, the ad appears to be in support of the argument that assisted suicide should be legalized. In most parts of the world, euthanasia has not been embraced as there are still many considerations that are being considered before assisted suicide is legalized. However, in select nations euthanasia has been legalized and the argument that is held by those in support of the use of this new drug is that the decision to take away someone’s life lies with the person who owns the life. Therefore, if one feels that he would be happier and more peaceful while dead, then the state has no choice but to grant the wish of the individual. However, some considerations need to be made before the wish to die is granted. Such reasons, which is among the contributing factors, is that if one has a chronic disease. All the same, the ad seeks to advocate for the trend that euthanasia or rather assisted suicide should be legalized. With its legalization, the sale and the use of this new drug will increase as there will be a ready market.
Analyzing other aspects of the ad, the target audience for the ad is the public and medical personnel. In detail, anyone with a chronic disease or anyone who feels that they need to undergo euthanasia is a target audience for this ad. They are the target audience in that they are the users of the drugs. Pediatricians and personnel in the medical profession are also the target audience since they are the ones who are to administer the drugs to individuals and the drug comes as an effective option to replace other drugs that were improved but not...