How Lenscrafters Seeks To Gain A Competitive Advantage (Essay Sample)

LensCrafters Case Study
Student’s Name
Institutional Affiliation
Introduction
LensCrafters is an American retailer that deals with eyewear including sunglasses, prescription eyewear such as glasses, contacts. The company has many brands under its name including R Filter by Ray-Ban, Oakley, Michael Kors, Coach, Prada, Versace, and Tiffany ban. It is the largest eyewear company in the world. (Collier &Evans, 2014).
Question One
LensCrafters’ operations strategy
Operations strategy are the methods that a company uses to accomplish the goals and objectives that they have made for a certain period of time. These include all the activities, techniques and processes that the company utilizes in order to achieve these objectives. Operational strategies usually state how the company will implement its operations to suit the company’s values and organizational culture.
LensCrafters operational strategy is a customer-oriented strategy where the customer is the key focus. This strategy involves taking charge of the market by evaluating the markets and assessing the customer needs. This also includes adapting to the changes in the environment. The operation strategy involves providing quality eye care services to customers. The services include eye exams, prescribing eyeglasses and also sunglasses, production of glasses which are customized according to the customer's needs. The services are usually timely where the glasses are usually ready within an hour after prescription thus enhancing customer experience. (Flora, 2018).
The operation strategy also includes an effective resource management where there is proper management of the company’s resources which include assets. These resources are used to improve the quality of healthcare to all the people from both developing and developed countries. They also have a developed core competence where they have qualified staff that is well trained and developed and also motivated to work in fulfilling the customers' needs. This helps to increase sustainable customer relationships where they feel comfortable while engaging with the doctors because they believe they are the best. (Flora, 2018).
How LensCrafters seeks to gain a competitive advantage
Through an effective operation strategy of providing quality eye health care services, the company is able to gain a customer base as the main competitive advantage of the company. By providing quality services, the customers are not only satisfied but they are also able to gain a reputation against the competitors. They are committed to ensuring that there is an impeccable customer experience through an efficient customer service and also excellent products. They also ensure that they have updated technology which aims at improving healthcare and also assists the customers in having the best experience. This is because they enhance the processes such as the eye tests and also help the customers in choosing the right lenses and also frames. Another competitive advantage is that they have convenience stores that are closer to customers hence showing their commitment to providing services to their loyal customers and also to the potential customers. (Flora, 2018).
They also create competitive priorities which ensure that the companies’ analysis and also corporate strategy matches with the company’s value proposition and also be at a higher level than the rest of the companies that offer similar services. To achieve this, the company should be able to make priorities and opportunity costs. They should also be able to make a cost analysis to ensure that they provide the best prices of products to their customers. LensCrafters also have a competitive advantage by differentiating their products and also developing their products to be better than those of the competing industries. (Flora, 2018).
Question Two
Effects of operation management on customer experience
Operations management ensures that the operations of a particular company are in place and that they are properly organized. Time reduction is an operations management where the company ensures that services are given in the shortest time possible. This ensures that customers are able to plan their time as they are aware of how long it will take to process their requests. Time reduction also allows people with tight time schedules to pass by the store and have their eyes serviced. (Jayaram & Ahire, 2013).
Operations management also involves quality training of the employees. This creates a sense of trust and also confidence in the customers when they are being treated. It also ensures that a professional rapport is created through the professional relationships that are created. This ensures that the customers get enough support and also they will be able to express their needs openly to the opticians.
Operation management challenges and solutions
One of the challenges in the operation management of the company is the changing expectations of the customers. This is where the customers change their needs every day. For instance, they could be wanting glasses that are post-existence or styles that require more to me and resources at the same price. These changes may affect the strategic management of the business. The other challenge is the changing eye effects with time where people may have problems that are not known hence they may having trouble finding the right glasses for them. These conditions may be an effect of the environment such as high usage of computer and mobile devices. The solution to this problem is to ensure that the opticians are aware of recent researches that will keep them aware of recent changes and developments in the provision of eye care services.
Another challenge is the changing technology in the eye care industry. Every day there is a change in technology which is more advanced and also costly yet it is required to maintain the customer experience. The best solution to this problem is to ensure that the company keeps abreast with all the necessary changes by doing extensive research in different levels of technology and also making changes in the processes and techniques and also customer experience.
Question Three
LensCrafters value chain
A value chain is a process in which a business is able to receive raw materials, process them and create them into a finished product which is then sold as finished products to the customers. LensCrafters creates a value chain that ensures that the company maximizes profits. By ensuring that there are quality services, there is no room for return inward and also complains which may deplete the reputation of the company. They also have support activities that increase the value chain such as charitable organizations that ensure that the company has not only support the organization but they also perform corporate social responsibility which involves all the stakeholders.
By having the best products on the market, they ensure that they meet the product needs of the customers. The services also ensure that they exceed the customer experience thus ensuring that the customers are satisfied with the services and products provided.
Question Four
Types of Performance measurements for LensCrafters
Performance measurements are taken to assess whether the company’s goals have been fulfilled. This assessment involves collecting, analyzing, organizing, processing, managing and presenting the information about a company to the relevant bodies. There are different performance strategies that can be used by LensCrafters to assess their performance. These may be through assessing the company's aspects such as financial, customers, processes, and people measures. This will help the company know whether they are on the track to achieving the goals that have been set for specific periods of time.
There are different types of performance measurements that include profit. This is the amount of revenue that the company gains over a period of time. This is performance measurements that include assessing whether the company is meeting its profitability objectives. The output and productivity can also be used to measure profitability where the company’s productivity is measured in terms of the efficiency and effectiveness of the services and processes of the service provider and also the production of the glasses.
Innovation and adaptation to change can also be used to measure performance where the level of innovation in their products is determined and also the pace at which the company adapts to change is also measured. Another way to measure performance is to measure the productivity and efficiency of human resources. A motivated and empowered staff shows that the company is a high performing organization because they are proud of it and they understand what needs to be done.
Selections
The best performance measurement that LensCrafters can adopt in the output and production model. This is because it is comprehensive of all the ...