Literature Review Based Assignment (Essay Sample)

1 Assignment One: Literature review based assignment (50%)
Critically evaluate the extant arts marketing literature and prepare a literature review that includes the following:
* A critical review of arts attenders, their motives, behaviour and decision making process
* Barriers to attendance in the arts
* Audience perceptions of the value proposition
* Branding in the arts
* Bibliography listing all of your sources.
This assessment will evaluate the following learning outcomes. You should consider this when writing your essay.
1 Have a critical understanding of the distinctive nature of arts marketing;
2 Have critical insight to the arts marketing environment and the role of consumers as audiences for a wide range of contemporary and alternative art forms;
3 Demonstrate a critical understanding of the brand challenges within arts marketing and the importance of clearly delineating the brand values within a range of arts marketing arenas....